Götti introduces new sales rep to the Middle East

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Götti Switzerland introduces its new sales team member for the Middle East, Mr. Tarek Saoub. As sales representative for Gotti’s eyewear collections in the region, Mr. Saoub will showcase the new Götti Dimension Collection, the hyperprecise 3D printed glasses made in Switzerland. He will also launch Götti’s Perspective Collection, the reinvented, minimalist, and progressive rimless glasses. Gotti’s pure and linear design are fit for those who strive toward the style principle of reduction as its glasses embody authenticity in everyday life. (more…)

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Here comes the sun, keep your eyes safe

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July is UV Safety Month

UV radiation can damage your eyes as well as your skin. Studies suggest that overexposure to UV radiation can cause eye cataracts, eye damage, and suppression of the immune system, in general. May they be your family, friends, or colleagues – everyone is equally at risk for eye damage due to overexposure to the sun’s ultraviolet radiation.

The sun’s UV rays can burn the cornea of your eyes, which can result in cataracts that may ultimately cause blindness. Even short periods of exposure can lead to serious damage. (more…)

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Eyes see you: How your eyes can read your neighbor’s mind

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Photo credit: mari lezhava

 

Twenty years ago, a team of scientists at the University of Cambridge developed a test of ‘cognitive empathy’ called the ‘Reading the Mind in the Eyes’ Test (or the Eyes Test, for short). This revealed that people can rapidly interpret what another person is thinking or feeling from looking at their eyes alone. It also showed that some of us are better at this than others, and that women on average score better on this test than men. (more…)

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Working on a global mission to improve children’s eyesight

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Four years ago, Essilor, the market leader in ophthalmic optics with the mission to improve lives by improving sight, created dedicated teams to reach the 2.5 billion people across the globe who don’t have access to the vision correction they need. Since then, Essilor has launched and scaled-up new inclusive business models and deployed many non-profit initiatives to improve access to vision care in developing (and developed) nations. (more…)

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When tobacco smoke gets in your eyes

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It’s a well-known fact that smoking increases risks for certain eye diseases like age-related macular degeneration (AMD), cataracts, and vision loss. Since 2015, promotional campaigns appear across the U.S. to warn smokers of the health risks of tobacco use and to encourage them to quit. Studies show that smokers are twice as likely to develop macular degeneration compared with a nonsmoker, while they are two to three times more likely to develop cataracts compared with a nonsmoker. (more…)

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Blind people “see” through brain maps

Eyezone Blog-Blind people have brain map for 'visual' observations too

Is what you’re looking at an object, a face, or a tree? When processing visual input, our brain uses different areas to recognize faces, body parts, scenes, and objects. Scientists at KU Leuven (University of Leuven), Belgium, have now shown that people who were born blind use a ‘brain map’ with a very similar layout to distinguish between these same categories.

Our brain only needs a split second to determine what we’re seeing. The area in our brain that can categorize these visual observations so quickly is the so-called ventral-temporal cortex, the visual brain. Like a map, this region is divided into smaller regions, each of which recognizes a particular category of observations — faces, body parts, scenes, and objects. (more…)

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Reduce the effects of AMD with quality sunglasses

Guest post by Sally Collins

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The eyewear market in the Middle East is predicted to hit US$5.86 billion by 2023. The UAE leads the way, with the huge demand for luxury sunglasses being key to the UAE’s dominance. But sunglasses are much more than just a luxury fashion item. They are essential when it comes to protecting your vision. UV and blue light damage the retina’s pigment cells, which accelerates conditions like age-related macular degeneration (AMD). Yet, by wearing a quality pair of sunglasses, it’s possible to filter out these types of radiation. Furthermore, those suffering from AMD should wear protective sunglasses not only outdoors, but also sometimes indoors, too. (more…)

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70th World Health Assembly

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Member State Side Event

Towards Universal Eye Health: Taking stock of progress against the Global Action Plan – what’s working and where to from here?

Thursday 25 May 2017
12.30pm – 2.00pm
Room XXIV (24), Palais des Nations, Geneva

Lunch and refreshments will be provided and there will be simultaneous translation in English, French, Russian, Spanish, Chinese and Arabic. (more…)

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Healthy vision starts with a dilated eye exam

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Getting a comprehensive dilated eye exam is one of the best things you can do to keep your eyes healthy. In this painless procedure, an eye care professional examines your eyes to look for common vision problems and eye diseases, many of which have no early warning signs.

Different from the basic eye exam you have for glasses or contact lenses, a comprehensive dilated eye exam can help protect your sight by making sure you are seeing your best and detecting eye diseases in their early stages, before vision loss has occurred. (more…)

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Feed your eyes with these super foods

EYEZONE-Blog-Food for the eyes

For the Healthy Vision Month celebration, we are pumped up to list down six of the best foods for the eyes that you, your loved ones, or patients should look for. These fruits and vegetables are rich in essential nutrients needed to keep your eyes sharp and in shape.

Carrots are not only for bunnies. In fact, they are excellent sources of vitamins A and C, especially carotenoids which help decrease risks of eye diseases. (more…)

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