Zenni, an online eyewear industry leader, is expanding its partnership with Boston Red Sox legend David Ortiz with the launch of an exclusive eyewear collection coinciding with his induction into baseball’s Hall of Fame on July 24, reported BusinessWire.

Initially available across twelve styles, the collection features Zenni’s signature, high-quality frames in Ortiz’s favorite shapes, styles and colorways all value-priced at under $50. The collection rolls out in July on Zenni’s website, with options designed primarily for men, but with unisex qualities targeting both women and children. The David Ortiz Collection features Zenni’s Extended Fit frames on selected styles, which are designed with a wider frame front, larger lenses and longer temple arms to fit more comfortably on larger faces, and a popular sizing choice for men. Each style can be built as a prescription or sunglass pair depending on personal needs.

“We are very happy to deepen our relationship with Hall of Famer and Red Sox legend David Ortiz by bringing his personally curated Zenni eyewear styles to fans across the country,” said Sean Pate, Brand Marketing and Communications Officer for Zenni. “As David enters the most prestigious club in baseball history, fans can now get the Big Papi look in affordable Zenni frames to see the world through the lens of one of baseball’s all-time greatest players.”

To support the collection launch, Zenni will debut its new commercial spot featuring Ortiz “PapiVision: Lighthouse”. Developed in partnership with Athlete-Driven Worldwide, the spot is a follow up to the “PapiVision” commercial released in 2021 featuring Ortiz comically depicting Big Papi in his post career endeavors. The sequel to the initial PapiVision campaign showing Ortiz as a restaurateur with corrected eyesight will support the collection launch across New England on NESN and select national broadcasts on Fox Sports, MLB.TV and Zenni social channels. In the spot, Ortiz is a lighthouse keeper and directs a returning sailor through dense fog using Zenni prescription sunglasses for crisp, clear vision.

“Having the chance to curate my own personal selection of Zenni eyewear frames was a natural evolution of my ambassadorship and something I take great pride in,” said Ortiz. “Fans not only have stylish, high-quality options to choose from with my personal styles, but at incredibly affordable prices.”

Zenni started its designation as the official eyewear of the Boston Red Sox in July 2020, and built on similar professional sports team relationships with the Chicago Bulls (2018) and San Francisco 49ers (2019).