Kim Kardashian launches sunglasses line under $100
Famous socialite, model, and TV personality, Kim Kardashian, teamed up with a European luxury eyewear brand on its launch of a 7-piece collection of ’90s, sci-fi inspired sunglasses. (more…)
World Optometry Week
Happy World Optometry Week! This year we would like to dive into the past and set the reel in motion years back. Technology has seeped its way into every industry, let’s take a look at how the optic industry functioned before the advent of modern technology. (more…)
The Glassmakers of Venice
In the early 1200s in Venice, early craftsmen knew that shaping rock crystals into convex shapes could form “lapides ad legendum”, also called “oglarii di vitro”, or the so-called “stones for reading”. Regular use of these reading stones dated back to 1000 AD. However, the Capitulary of the Guild of “Crystal Craftsmen” allowed the use of these (more…)
Keeping your eyes healthy this holiday
Seasons greetings! As the weather gets colder everyone gets busy. Your eyes have to last you a lifetime, so taking care of them is incredibly important. Your lifestyle can cause significant strain on your eye health and can have a harmful effect on your sight, especially as you grow older. Here are some Tips to take good care of your eye health…
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Decorative contact lenses: A horror story
Wouldn’t it be cool to have vampire eyes for Halloween? Or deep violet eyes to match your purple sweater? How about your favorite sports team’s logo on your eyes just for fun?
You can have all of these looks with decorative contact lenses (sometimes called “fashion,” “costume,” or “colored” contact lenses). These lenses don’t correct vision—they just change how your eyes look. But before buying decorative lenses, here’s what you should know. (more…)
Our children’s vision counts
This day marks World Sight Day, and organizations from all corners of the optical industry around the world gather to make their voices count. World Sight Day (WSD) is an annual day of global awareness on blindness and vision impairment co-ordinated by IAPB under the VISION 2020 Global Initiative.
Based on a new global data report published by IAPB Vision Atlas, 253 million people are visually impaired while 89% of these people live in low- and middle-income countries. Moreover, localised and restricted environment in marginalized communities, such as ill-planned infrastructure and technological barriers, confers eye health challenges to children. (more…)
Featured: Eyezone Magazine meets the future with ZEISS
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It’s one of those awe-inspiring moments when Eyezone Magazine’s team finally bears witness to the unfolding of a promising future in optics. This dream is already reflected in “The Future of Optics” Convention where the Global ZEISS Vision Care community has met up in Berlin to try to offer the best vision possible – from the lens to virtualization, as well as, to digitized selling and all the science behind it. #ZEISSfuture is the hallmark of the convention, held in September of 2017. (more…)
100% Optical is back with a bang
Drawing in over 8,000 UK and international visitors, one of the most talked about events, 100% Optical, is again on its way to give manufacturers, distributors, and suppliers a perfect platform to launch new products and increase brand awareness within the optical market. Running on its fifth year in 2018, the show’s growing exhibitor line-up includes some of the market leaders returning to the show, plus the famed catwalk flashing the hottest frame fashion styles and latest product innovations for 2018. (more…)
Götti introduces new sales rep to the Middle East
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Götti Switzerland introduces its new sales team member for the Middle East, Mr. Tarek Saoub. As sales representative for Gotti’s eyewear collections in the region, Mr. Saoub will showcase the new Götti Dimension Collection, the hyperprecise 3D printed glasses made in Switzerland. He will also launch Götti’s Perspective Collection, the reinvented, minimalist, and progressive rimless glasses. Gotti’s pure and linear design are fit for those who strive toward the style principle of reduction as its glasses embody authenticity in everyday life. (more…)
Here comes the sun, keep your eyes safe
July is UV Safety Month
UV radiation can damage your eyes as well as your skin. Studies suggest that overexposure to UV radiation can cause eye cataracts, eye damage, and suppression of the immune system, in general. May they be your family, friends, or colleagues – everyone is equally at risk for eye damage due to overexposure to the sun’s ultraviolet radiation.
The sun’s UV rays can burn the cornea of your eyes, which can result in cataracts that may ultimately cause blindness. Even short periods of exposure can lead to serious damage. (more…)