Read more about the article Innovative Eyewear Launches First-Ever Generative AI Eyewear Fashion Show
A photorealistic Lucyd AI model wearing the Reebok Voltage style. Anticipated launch March 2025. Courtesy of Innovative Eyewear, Inc.

Innovative Eyewear Launches First-Ever Generative AI Eyewear Fashion Show

In a bold fusion of fashion and technology, the generative AI fashion show exhibits emerging technology to create ultra-realistic models, ushering in what we believe will be a new era for product marketing and immersive visual storytelling. Each virtual model is wearing an actual pair of Lucyd glasses, seamlessly integrated into an entirely AI-generated runway sequence.

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Read more about the article Annie’s Ibiza and Linda Farrow Collaboration Collection Summer 2024

Annie’s Ibiza and Linda Farrow Collaboration Collection Summer 2024

Designer and curator Annie Doble pays homage to the free-spirited and hedonistic nightlife by infusing this vibrant capsule collection of four styles.

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Read more about the article SILMO 2024: The Momentum of the Present and Future

SILMO 2024: The Momentum of the Present and Future

The 2024 SILMO Paris trade fair is getting ready to welcome all of the players from the optics sector with more than 900 exhibitors participating in the event and 1,500 brands from 144 countries throughout the world on hand to showcase their offers.

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Read more about the article Expo Óptica: The Largest in Latin America

Expo Óptica: The Largest in Latin America

Expo Óptica reaches another edition consolidated as the biggest event in the optical sector in Latin America. The fair emerged in 2003 under the name Expo Abióptica and is part…

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Read more about the article Sea2see: The Journey Continues in the Fish Markets of Seoul

Sea2see: The Journey Continues in the Fish Markets of Seoul

Barcelona, Spain – In a new phase of the journey, which began in Morocco and later visited Marseille, Sea2see's creative team visited the fish markets of Seoul and their vibrant fish…

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Read more about the article Glasses with Spiral Lenses Could Help You See Clearer, Farther

Glasses with Spiral Lenses Could Help You See Clearer, Farther

By Michael Irving Scientists have developed a new type of lens that creates multiple focal points, which could make for glasses or contacts that provide a clearer view over a range of…

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Read more about the article Safilo Partners with Spaarkly to Continue Digital Journey

Safilo Partners with Spaarkly to Continue Digital Journey

Padua – Safilo Group, one of the eyewear industry’s key players in the design, manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets, has signed an agreement…

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Read more about the article The New Collection of Colored Contact Lenses Designed for a “Timeless Gaze”

The New Collection of Colored Contact Lenses Designed for a “Timeless Gaze”

2024 brings exciting developments for Qualimed, the manufacturer and licensor of the Desio brand, a leading company in the colored contact lens industry. At Mido 2024, Qualimed unveils the Timeless…

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