New Orleans- For assisting the eyecare professionals in bringing in and retaining new contact lens wearers, CooperVision has introduced a suite of practice support tools for its clariti^® 1 day family of silicone hydrogel lenses. This toolkit provides resources for engaging prospective contact lens wearers before their scheduled exam, during their time in the office, and throughout their first few months of the wear.

For eyecare professionals, contact lens dropout continues to be a challenge which leads to loss in revenue every year. But these dropouts can be reduced with the support of new wearers in the critical first few months. In a survey, after three and six months of starting contact lens wear, 31% of respondents noted they would like to stop using contact lenses in the next six months. 

“When it comes to meeting the needs of new contact lens wearers, clariti^® 1 day provides ‘ease at first sight’,” said Michele Andrews, OD, Vice President, Professional & Government Affairs, Americas, CooperVision. “This lens helps practitioners overcome any of the typical barriers when fitting a new wearer; clariti^® 1 day is affordable, sustainable, easy to fit, and provides all of the ocular health benefits of a silicone hydrogel lens*. And with these new practice tools, doctors and staff now have even more support to help ensure patient success.”

This toolkit offers a streamlined consumer tips website that helps first-time contact lens wearers to easily adopt to the routine with step-by-step instructions and interactive video tutorial for inserting and removing lenses. Along with that, the website also features informative articles on various topics like on how to use makeup or eye drops with contact lenses and how to travel with contact lenses.

“In the first few weeks with contact lenses, new wearers often have a lot of questions. With access to this digital resource designed specifically for them, practices can provide much needed assistance—whenever and wherever the patient may need it,” said Dr. Andrews.

Last year, CooperVision made clariti^® 1 day the first net plastic neutral contact lens through a groundbreaking partnership with Plastic Bank^®. For every box of clariti^® 1 day distributed in the United States since the start of 2021, CooperVision purchases credits from Plastic Bank^® for the collection, processing, and reuse of general plastic waste that is equal to the weight of the plastic contained in clariti^® 1 day lenses and packaging.

The full family of clariti^® 1 day lenses—sphere, toric, and multifocal—enable eye care professionals to fit more of their patients in silicone hydrogel 1-day lenses, including new wearers. clariti^® 1 day lenses feature a high oxygen transmissibility (up to 3x the Dk/t of some hydrogel 1-day toric lenses⁸), allowing for 100 percent corneal oxygen consumption⁹ which helps maintain ocular health. 96% of eye care professionals agree that a contact lens with high levels of oxygen transmissibility makes them feel confident in fitting clariti 1 day for a patient new to contact lenses. In addition, the lenses’ high water content supports excellent all-day comfort. CooperVision is also able to offer clariti^® 1 day at a price comparable to daily disposable hydrogel contact lenses.¹² In fact, 4 out of 5 eye care professionals agree that clariti^® 1 day offers new wearers excellent value for the money.

For more information, visit https://coopervision.com/