Enhancing Optometric Practice: Patient Care Excellence and Strategic Marketing

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About Course

This course is approved for 1 Continuing Education Credit point at Level 1 Activity

(Accreditation #: TBCE/OPPM/B1/05/2024)

Learning outcomes for this course

By the end of this course you will be able to:

  • Demonstrate an understanding of the importance of effective communication in optometry.
  • Explain the significance of obtaining a thorough patient history and conducting comprehensive eye examinations.
  • Understand the key components of a comprehensive marketing plan.
  • Apply strategic techniques for optometric practice growth.

 

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Course Content

Fundamentals of Patient Care in Optometry (30 mins/0.5 CE credits)
This course provides an overview of the basic elements for optometric patient care.

  • Lesson
    00:00
  • Clinical Pearl
  • Quiz: TBCE/GOPPM/001/009/2023

Critical aspects to develop a marketing plan to grow your private practice (30 ins/0.5 CE credits)
In today's competitive healthcare and business landscape, a focused and strategic approach to marketing is indispensable for optometrists looking to expand their patient base and strengthen their brand presence. This comprehensive marketing plan, tailored specifically for optometrists, offers a roadmap to effectively promote their services, engage with their community, and differentiate their practice from competitors. By delving into both digital and local marketing strategies, this guide presents a holistic approach that not only attracts new patients but also fosters loyalty among existing ones. For optometrists aiming to flourish and elevate their practice to new heights, implementing this plan can serve as a catalyst for sustainable growth and increased visibility in their respective markets.

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