Branded Content
For two consecutive years, Desio continues to support Sightsavers Italia Onlus in the drive to save the eyesight and transform the lives of thousands of people in the poorest countries around the world.
Since 1950, Sightsavers, an international organization, has been fighting avoidable blindness in over 30 developing countries through prevention and treatment of eye diseases – diseases in which 75% of the cases are treatable either with medicine or a straightforward operation.
Eyes, sight and colors are at the heart of the work of Desio, a leading colored contact lens brand, while concretely committed since its inception to solidarity projects in aid of the disadvantaged. This is why Desio remains as a key player in Sightsavers’ mission so that everyone, even those who live in remote and neglected places, can be saved from a future of isolation and live a life full of hope, light and color.
During the first year of the partnership, Desio had donated enough to distribute to more than 176,000 people treatments against trachoma, an eye infection that, if left untreated, could gradually and painfully lead to blindness. It is a vital support that does not only pose a crucial impact on the future of beneficiaries and their families, but also significantly contributes to the great initiative that aims at eliminating this disease forever. And it does not end there.
Desio has in fact renewed its commitment alongside Sightsavers Italia Onlus in the fight against avoidable blindness, hence, it will be possible to cure people with trachoma, perform hundreds of cataract operations, distribute thousands of pairs of glasses to children and adults, carry out eye visits, and much more.
“We are delighted to receive such a support to our eye health work, as this area is in real need of increased funding. 75% of sight loss can be cured or prevented, so it’s an area where donors can have a very real impact. Sightsavers can only help some of the most disadvantaged people in the world if supporters like Desio partner with us, so we are very grateful,” said Sightsavers CEO, Caroline Harper.
“We are very happy to have contributed to the health and happiness of underprivileged people. Our mission and contribution are also possible thanks to our customers, who continue to believe in our product and therefore allow us to be able to donate a portion of our profits to these beautiful projects.
Being able to help those in need, as well as, seeing the healthy and smiling eyes of these children is very rewarding and heartwarming,” said Qualimed CEO, Tereza Uhrova.
