Expo Óptica reaches another edition consolidated as the biggest event in the optical sector in Latin America. The fair emerged in 2003 under the name Expo Abióptica and is part of the international circuit of events in the sector, alongside MIDO (Milan), Expo Vision (Las Vegas), Silmo (Paris) and Optical Fair (Hong Kong).
Abióptica promotes and holds Expo Óptica, attracting the biggest global brands that compete for the preference of the Brazilian consumer. Expo Óptica fulfills its role as a hub for conducting business.
The annual meeting creates the right environment for the main representatives of global optics to present the full range of news, innovations and trends to market professionals.
At each event, Abióptica promotes discussions and lectures to provide more information to executives of companies in the sector. The themes cover all facets of the market: fashion, economy, health, technology and behavior.
Expo Óptica is the largest business hub for the optical industry in Brazil. The balance sheets show constant growth in sales of products and services, showing the strength of the in-person event as a driver of business in the sector.
This explains why the fair that will take place in 2024 was completely sold in just one day of selling the spaces.
Expo Óptica will take place from 10-13 April 2024 at Expo Center Norte, red pavilion in São Paulo (SP).