Webinar: Identifying Customer Needs Through Relationship Building

The webinar discussed the recap of the sales process, the different types of customer needs, Abraham Maslow’s Motivation Theory of Hierarchy of Needs, mapping customer needs with brain dominance model and many more.

Series: The Pre-Sales Process: Knowing Your Customers Like the Back of Your Hands

Speaker: Mushtaq Ahmed is a columnist, author, presenter, business administrator, life coach, and whatnot. He has lived for 25 years in the GCC and has helped people see better and live better. He ascended through the career ladder and reached the senior management level to help Johnson and Johnson Vision Care become a leading contact lens company in the GCC. He hails from Chennai, India where he trained around 1500 students and got them placements.

Through his mantra, ‘it’s economy, stupid,’ which he firmly believes in, he has helped people set up quite a few businesses by honing their entrepreneurial skills. He has written four books. Prominent among them are “Optimism at 100% Discount” and “Optical Sales Made Easy”. His new book, “Skill Chill (A Guide to Children Acquiring Leadership Skills),” is slated to be published soon on Amazon.

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