Showcasing your professional expertise or personal brand online can be challenging at times. Searching for the right self-promotion platforms to do the job is a real bear. Just like any online content creator, you are compelled to have the technical know-how to guarantee a nod from

potential patients, partners, or employers who are viewing your profile. In an age when being digital-savvy means ruling the career racetrack, optical industry professionals like you may turn to web solutions on portfolio building. Here are several points and tips to get by.

 

Take It Easy as Drag-and-Drop

Relax. There’s no more need to decode a programmer’s lingo to build a portfolio website. Try choosing an online portfolio builder that matches your needs and, at the same time, your knowledge of online tools. Several platforms nowadays are equipped with user-friendly, no-frills and customizable, drag and drop features, as well as, ready-made templates that make creating online professional profiles as easy as ABC. They are also easy to navigate and provide good UX (user experience). A simple tool can go a long way with the right amount of creativity.

 

Content is Always Key

Never underestimate the power of compelling content. Digital portfolios provide users the hammers and chisels to express themselves on a personal or professional level, while not being bound by superfluous rules. Tell your story. Sprinkle some humanity to your content by letting readers know why you do what you do beyond your titles and professional background. Include patients’ testimonials when available. If possible, avoid inserting commercial elements to maintain your credibility. Keep your profile “human-like”.

 

Make It Google “Visible”

Oftentimes, pictures speak louder than words. You rarely find a website that’s “text-only” for good reasons. Make your portfolio more interactive and attention-grabbing. If permitted, include multimedia assets, such as images or videos. Highlight your specialties, most valued skill sets, and noteworthy achievements. It also pays off to use title tags and share links to your clinic or optical shop’s social media pages for optimal digital exposure.

 

Keep It Mobile-Friendly

It’s no rocket science to acknowledge that unwanted texts or images could only make your portfolio website look cluttered and unprofessional. Keep your content straight to the point and easy to read. Add bullet points, if possible, and arrange subheadings in hierarchies. Most websites nowadays offer responsive templates that can adapt to any type of screens and browsers, be it on desktop or mobile phones. Always consider that potential patients or clients may be browsing their mobiles for leads, so choosing a mobile-optimized portfolio website can be a life-changer.

 

Post It Like a Boss

Visitors to your profile can get frustrated when bombarded with irrelevant ads that get in their view. Make your portfolio look professional by signing up to some paid plans. These features usually keep your page ads-free and spam-free. Also, consider purchasing a domain address of your own for the ultimate personalized touch. After all, in this digital space, you are THE boss. It shows how serious you are with building your network. It also gives your patients or clients the confidence and sense of credibility when sharing your profile.

 

Turn to the Pros

If all else fails or, say, you’re ultra-busy balancing eye check-ups and running errands, try approaching online solutions especially catering to the optical industry. Instead of tinkering with online tools by yourself, you could hire experts to get the job done as you bring home some extra perks. Digital marketing agencies, such as EyeCarePro, EyeVertise and others, work exclusively with eye care professionals, whether they are opticians, optometrists or ophthalmologists, and they can recognize the ins and outs of the industry. The benefits could include page designs and CMS (content management systems) which are equipped with industry-specific plugins and tools, such as appointment modules, patient forms, e-commerce, etc.