Nova Eyewear Launches Innovative Eyewear Designs in the Middle East
January 2022
DUBAI: A global brand from Vision Rx Lab, Nova Eyewear is now launching a variety of innovative eyewear solutions. In an event hosted in Dubai, at Atlantis Nova VMF Global Meet 2021 presented its latest line-up to its patrons from around the world. The main attraction was the experience zone with the product demos, interactive sessions and business meetings to explore and enhance the international presence of the brand.
The well-known Dubai based RJ and Influencer Kris Fade in an insightful conversation with Mr. Lalit Kumar Gupta, Chief Business Officer, Vision Rx Lab
The partners and patrons of Nova Eyewear had the opportunity to browse through the specially curated product line like Nova Combos, Nova Wedding Collection, Nova Blumax and Nova Drive and many more in the Experience Zone.
It also provides a package of lenses and frames that are suited to the needs of vision correction of the consumers. It carries the benefits of convenient purchase and pricing. Nova breaks the traditional methods, by allowing the customers to purchase both frames and lenses as a single unit. Speaking on the occasion, Mr. Lalit Kumar Gupta, Chief Business Officer, Vision Rx Lab said, “Every purchase should be a simple one-click operation with the Nova Combos, we are taking a step towards that. This product has already been introduced in India, Us and Canada and some European countries.”
Another one of its collections, Nova Wedding Collection, addresses the need of accessories for special occasions, where it offers a fine collection of fashionable eyeglasses and sunglasses that are add glamour to one’s wedding look. The designs of the collections are made by keeping in mind the wedding attire and looks.
Nova Blumax is a revolutionary lens material with helps to provide optimum protection from harmful blue light generated from the digital devices. These specialized blue-light filter lenses fit all prescriptions including single vision, bifocal and progressive in all frame styles and sizes.
The Experience Zone also showcased Nova Drive, a versatile visual solution for those who drive every day. Powered with Panoramic Vision Enhancement Technology, this advanced lens allows the wearer to enjoy extended fields of clear vision while on the road. Its unique property is that it ensures good vision under all light conditions. The coating helps in deflecting UV rays and therefore reducing the blinding effects.
For its UAE customers who enjoy an active cosmopolitan lifestyle and are willing to experiment and spend on products of value, products like Nova Rx Sunglasses in latest designs for outdoor protection and premium lenses such as Nova UHD, Nova HD and Nova Plus 3.0. are all available at leading retail stores.