Padua – Safilo Group, one of the eyewear industry’s key players in the design, manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets, has signed an agreement for the acquisition of a minority stake in Spaarkly, a digitally native company that specializes in developing innovative e-commerce solutions using augmented reality technologies.

The collaboration with Spaarkly began in December 2022 when Safilo launched Polaroid’s new “Instant Try-on” experience, allowing everyone to virtually and instantly try the new Polaroid collection. By simply scanning a QR code with a smartphone, users are offered a fast, immersive, and enjoyable purchasing experience that links virtual and physical media touchpoints.

Since then, Safilo has been using Spaarkly’s ARshades, a complete suite of software and services for virtual eyewear try-on, to enhance above all Polaroid and Carrera’s ecommerce websites.

“We are proud to strengthen our partnership with Sparkly, an innovative start-up specialized in augmented reality and the development of solutions for e-commerce. This partnership aims to leverage Spaarkly’s capabilities, bringing to the market increasingly advanced AR solutions and other disruptive, cutting edge products. In line with our digital transformation strategy we want to keep looking for “sparkling” solutions, which can enhance and support the development of our DTC and BTB channels, offering final consumers and clients alike new shopping experiences and selling opportunities.” Declared Angelo Trocchia, Safilo Group CEO.