Read more about the article Innovative Eyewear Launches First-Ever Generative AI Eyewear Fashion Show
A photorealistic Lucyd AI model wearing the Reebok Voltage style. Anticipated launch March 2025. Courtesy of Innovative Eyewear, Inc.

Innovative Eyewear Launches First-Ever Generative AI Eyewear Fashion Show

In a bold fusion of fashion and technology, the generative AI fashion show exhibits emerging technology to create ultra-realistic models, ushering in what we believe will be a new era for product marketing and immersive visual storytelling. Each virtual model is wearing an actual pair of Lucyd glasses, seamlessly integrated into an entirely AI-generated runway sequence.

Continue ReadingInnovative Eyewear Launches First-Ever Generative AI Eyewear Fashion Show

Annie’s Ibiza and Linda Farrow Collaboration Collection Summer 2024

Designer and curator Annie Doble pays homage to the free-spirited and hedonistic nightlife by infusing this vibrant capsule collection of four styles.

Continue ReadingAnnie’s Ibiza and Linda Farrow Collaboration Collection Summer 2024

SILMO 2024: The Momentum of the Present and Future

The 2024 SILMO Paris trade fair is getting ready to welcome all of the players from the optics sector with more than 900 exhibitors participating in the event and 1,500 brands from 144 countries throughout the world on hand to showcase their offers.

Continue ReadingSILMO 2024: The Momentum of the Present and Future

The New Collection of Colored Contact Lenses Designed for a “Timeless Gaze”

2024 brings exciting developments for Qualimed, the manufacturer and licensor of the Desio brand, a leading company in the colored contact lens industry. At Mido 2024, Qualimed unveils the Timeless…

Continue ReadingThe New Collection of Colored Contact Lenses Designed for a “Timeless Gaze”

Alcon Launches TOTAL30 Multifocal Contact Lenses for Patients with Presbyopia

Press ReleaseThe first and only monthly Water Gradient multifocal contact lens — feels like nothing even at day 301Provides excellent visual acuity at all distances, near through far, with Alcon’s proven Precision…

Continue ReadingAlcon Launches TOTAL30 Multifocal Contact Lenses for Patients with Presbyopia

Eyewear Data First Half 2023: Positive Results on the Exports and Domestic Market

Milano, October 2, 2023 – The first half year for the Italian eyewear industry overall confirms the trend analyzed by ANFAO for the first quarter. Taking advantage of the weak…

Continue ReadingEyewear Data First Half 2023: Positive Results on the Exports and Domestic Market

SILMO Istanbul is 10 Years Old!

SILMO Istanbul is preparing to celebrate its 10th anniversary with striking innovations with its visionary approach and experience that develops and evolves with each new fair.SILMO Istanbul Optical Fair, which…

Continue ReadingSILMO Istanbul is 10 Years Old!

Linda Farrow X Peoples from Barbados Tie Up through Sunset-Inspired Eyewear

Bridgetown, Barbados – Bajan luxury eyewear brand, Peoples from Barbados (PFB) announced its first custom collaboration with British luxury eyewear brand, Linda Farrow, the first chapter of a blossoming creative…

Continue ReadingLinda Farrow X Peoples from Barbados Tie Up through Sunset-Inspired Eyewear

Walmart Launches Elton John Collection Sunglasses to Commemorate Singer

Celebrating the end of an era, Walmart is launching its exclusive limited-edition commemorative sunglasses in the Elton John Eyewear collection for Elton John’s final U.S. concert at Dodger Stadium in…

Continue ReadingWalmart Launches Elton John Collection Sunglasses to Commemorate Singer