Integrating Commercial Marketing and Social Marketing for Successful Myopia Management

By Dr. Gilbert NacouziDr. Nacouzi is the Director of the Myopia Management HUB at Optic Nacouzi. He is an Optometrist by trade and a Doctor in Entrepreneurship. He studied BSc…

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3 Innovations in Myopia Management

By Linda Conlin, ABOC, NCLECUncorrected myopia is the leading cause of distance vision impairment globally. Approximately 30 percent of the world is currently myopic, and the number is increasing, projected…

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A call to action on Myopia Awareness Week

Myopia Awareness Week-BHVI and WCO

On 13–19 May 2019, which marks the Myopia Awareness Week, the World Council of Optometry and Brien Holden Vision Institute are joining hands to encourage discussions on myopia and build a movement to help mitigate its effect on people.

According to a recent study published in the scientific journal Ophthalmology, (more…)

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