Top 3 Optical Design Mistakes and What to Do Instead
What not to do–and what to do instead–for a well-designed opticalBy Patricia BobilinOptical design mistakes can adversely impact patient experience and cut deeply into your sales. Here are a few…
Shortlist Announced for High Profile Eyewear Design Awards
The finalists of this year's Love Eyewear Awards have been revealed by the organisers of 100% Optical, a famous optical event in the UK. The three-day show, which runs from…
3 Things to Teach Your Opticians to Double Multi-Pair Sales
By Wendy Buchanan Patients have so many choices today of where to buy eyewear–often at a lower price than what you sell–that if you don’t have something unique to offer…
Tips for Reopening Your Office after COVID-19
How to prepare to get back to the optical shop or optical clinic during the COVID-19 pandemic.
How to Build an Image Boosting Online Portfolio as an Eye Care Professional
A guide to boosting your online presence in the optical industry with the use of online portfolio builders.