The New Collection of Colored Contact Lenses Designed for a “Timeless Gaze”

2024 brings exciting developments for Qualimed, the manufacturer and licensor of the Desio brand, a leading company in the colored contact lens industry. At Mido 2024, Qualimed unveils the Timeless…

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100% Optical Announces Scavenger Hunt for Featuring Prizes Worth Over £2,600

To celebrate a decade as Europe's fastest-growing optical event, 100% Optical has announced a 10th anniversary prize scavenger hunt in collaboration with its exhibitors.The interactive challenge will take place during…

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Read more about the article The Countdown to MIDO 2024 Has Begun
MILAN, ITALY - FEBRUARY 04: A general view of MIDO 2023 – Milano Eyewear Show on February 04, 2023 in Milan, Italy. (Photo by Pietro S. D'Aprano/Getty Images for Mido)

The Countdown to MIDO 2024 Has Begun

Milano – With just two weeks left before MIDO opens, the leading international eyewear show has reached its 52nd edition. Opticians, buyers, journalists and trade professionals from around the world…

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Silmo Istanbul 2023 Highlights

SILMO Istanbul, first held in 2013, confirms its leading position and continues its expansion throughout Turkey as well as Eastern Europe, Central Asia, Middle East and North Africa.More than 500…

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Johnson & Johnson Partners with Captain Jason to Share his ACUVUE Contact Lens Journey

After a well-publicized struggle with his contact lenses, Captain Jason Chambers may have figured out how to put on his new ACUVUE OASYS MAX 1-Day Multifocal contact lenses. Johnson &…

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 Eyezone International and Global Ophthalmic Institute launch OptiCE

As a collaborative effort by Eyezone International and Global Ophthalmic Institute (GOI), an international organization committed to facilitating online access to high-quality eye care education resources, OptiCE is founded as…

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New Book Sheds Light on Expert Selling Skills

In his newly-published book titled, “Boom Boom Selling Skills: Real Life Sales Scenarios for Professional Personal Success,” Mushtaq Ahmed Sharief, a celebrated business expert and author, takes his readers into…

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