Integrating Commercial Marketing and Social Marketing for Successful Myopia Management

By Dr. Gilbert NacouziDr. Nacouzi is the Director of the Myopia Management HUB at Optic Nacouzi. He is an Optometrist by trade and a Doctor in Entrepreneurship. He studied BSc…

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Expo Óptica: The Largest in Latin America

Expo Óptica reaches another edition consolidated as the biggest event in the optical sector in Latin America. The fair emerged in 2003 under the name Expo Abióptica and is part…

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Alcon Launches TOTAL30 Multifocal Contact Lenses for Patients with Presbyopia

Press ReleaseThe first and only monthly Water Gradient multifocal contact lens — feels like nothing even at day 301Provides excellent visual acuity at all distances, near through far, with Alcon’s proven Precision…

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المنافسة بين اختصاصي البصريات والإنترنت

ABO-AC ، NCLE-AC ، بقلم جوناثان وينغراد ليس سرا أن احدى التحديات التي يواجهها اختصاصيو البصريات في محلات البصريات التقليدية هي المنافسة عبر الإنترنت. وقد دفع ذلك العديد من الاستراتيجيين والمديرين…

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Eyewear Data First Half 2023: Positive Results on the Exports and Domestic Market

Milano, October 2, 2023 – The first half year for the Italian eyewear industry overall confirms the trend analyzed by ANFAO for the first quarter. Taking advantage of the weak…

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SILMO Istanbul is 10 Years Old!

SILMO Istanbul is preparing to celebrate its 10th anniversary with striking innovations with its visionary approach and experience that develops and evolves with each new fair.SILMO Istanbul Optical Fair, which…

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Silmo Paris 2023: The Pole of Attraction for a Dynamic Industry

The SILMO Generation was there in force. This effervescence was palpable throughout the four days of SILMO Paris: 31,337 visitor-buyers (+16.5% vs. 2022) attended, including 15,902 from abroad (+18.3% vs.…

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Sol Reader Puts Bookworms Right Inside Their eBooks

If you're a really avid reader, you may resent the visual distractions that keep you from becoming thoroughly immersed in a book. That's where the Sol Reader comes in, as it fills…

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Breaking Into Tears to Design Custom Eye Drops

Compared to artificial tears, or eye drops, human tears are significantly more complex liquids, with a wide range of components including lipids, carbohydrates, proteins, water, and salt. It is this…

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