100% Optical is back with a bang

100% Optical 2018, Excel, UK

Drawing in over 8,000 UK and international visitors, one of the most talked about events, 100% Optical, is again on its way to give manufacturers, distributors, and suppliers a perfect platform to launch new products and increase brand awareness within the optical market. Running on its fifth year in 2018, the show’s growing exhibitor line-up includes some of the market leaders returning to the show, plus the famed catwalk flashing the hottest frame fashion styles and latest product innovations for 2018. (more…)

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July is dry eye awareness month

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Recent strides toward understanding dry eye are leading to better and longer-lasting therapies for the millions of people in the U.S. who are affected by the condition.

Current therapies for dry eye provide symptomatic relief: steroids control inflammation, antibiotics counter infection, and artificial tears replenish moisture. But such approaches give only short-term relief for some people and require frequent reapplication. They also fail to address the underlying causes of dry eye. (more…)

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New interactive course for optometrists to launch in Kuwait

Promoted content Eyezone Institute of Opticianry, in collaboration with Brien Holden Vision Institute, is initiating a specialized refraction standardisation training in Kuwait. The 'Refraction Standardisation Course' is designed to refresh optometrists’ skills…

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Here comes the sun, keep your eyes safe

Eyezone Blog-Here comes the sun, keep your eyes safe

 

July is UV Safety Month

UV radiation can damage your eyes as well as your skin. Studies suggest that overexposure to UV radiation can cause eye cataracts, eye damage, and suppression of the immune system, in general. May they be your family, friends, or colleagues – everyone is equally at risk for eye damage due to overexposure to the sun’s ultraviolet radiation.

The sun’s UV rays can burn the cornea of your eyes, which can result in cataracts that may ultimately cause blindness. Even short periods of exposure can lead to serious damage. (more…)

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Eyes see you: How your eyes can read your neighbor’s mind

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Photo credit: mari lezhava

 

Twenty years ago, a team of scientists at the University of Cambridge developed a test of ‘cognitive empathy’ called the ‘Reading the Mind in the Eyes’ Test (or the Eyes Test, for short). This revealed that people can rapidly interpret what another person is thinking or feeling from looking at their eyes alone. It also showed that some of us are better at this than others, and that women on average score better on this test than men. (more…)

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Working on a global mission to improve children’s eyesight

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Four years ago, Essilor, the market leader in ophthalmic optics with the mission to improve lives by improving sight, created dedicated teams to reach the 2.5 billion people across the globe who don’t have access to the vision correction they need. Since then, Essilor has launched and scaled-up new inclusive business models and deployed many non-profit initiatives to improve access to vision care in developing (and developed) nations. (more…)

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Blind people “see” through brain maps

Eyezone Blog-Blind people have brain map for 'visual' observations too

Is what you’re looking at an object, a face, or a tree? When processing visual input, our brain uses different areas to recognize faces, body parts, scenes, and objects. Scientists at KU Leuven (University of Leuven), Belgium, have now shown that people who were born blind use a ‘brain map’ with a very similar layout to distinguish between these same categories.

Our brain only needs a split second to determine what we’re seeing. The area in our brain that can categorize these visual observations so quickly is the so-called ventral-temporal cortex, the visual brain. Like a map, this region is divided into smaller regions, each of which recognizes a particular category of observations — faces, body parts, scenes, and objects. (more…)

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Is your optometrist ready for the AI-future on its way?

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For many it’s a simple choice – if you have problems with your eyesight, see an optometrist. As we get older, most of us will probably need glasses, particularly for those that spent most of the working life hunched over a computer all day long. But this once seemingly straightforward profession of optometry is changing, rapidly. And these changes which are coming to the field of optometry may very well signal things to come in other areas of health service as well. (more…)

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Are your listening? Your pupils indicate if you are

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A new Dartmouth study finds that listeners are most likely to tune in when a speaker delivers the most emotional peaks of his/her narrative, as revealed by synchronous pupil dilation patterns of speakers and listeners due to shared attention.

The findings also demonstrate how empathy comes into play. While listeners with both high and low empathy tuned in for the climax of a story, overall, listeners with higher empathy tuned in more. (more…)

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Advancing optometry education in the Middle East and North Africa

Image source: Eyezone Institute of Opticianry Facebook page - Islamabad, Pakistan, 20 April 2017: Brien Holden Vision Institute Academy, Australia, and Eyezone Institute of Opticianry, Kuwait, sealed a long-term partnership to…

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