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<title>sunglasses – Eyezone International</title>
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<title>Annie’s Ibiza and Linda Farrow Collaboration Collection Summer 2024</title>
<link>https://eyezoneinternational.com/annies-ibiza-and-linda-farrow-collaboration-collection-summer-2024/</link>
<comments>https://eyezoneinternational.com/annies-ibiza-and-linda-farrow-collaboration-collection-summer-2024/#respond</comments>
<dc:creator><![CDATA[Staff Writer]]></dc:creator>
<pubDate>Tue, 16 Jul 2024 09:54:06 +0000</pubDate>
<category><![CDATA[Blog]]></category>
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<category><![CDATA[Business Management]]></category>
<category><![CDATA[Eyewear]]></category>
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<category><![CDATA[eyewear business]]></category>
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<category><![CDATA[eyewear summer collection]]></category>
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<category><![CDATA[Linda Farrow]]></category>
<category><![CDATA[press release]]></category>
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<guid isPermaLink="false">https://eyezoneinternational.com/?p=12808</guid>
<description><![CDATA[Designer and curator Annie Doble pays homage to the free-spirited and hedonistic nightlife by infusing this vibrant capsule collection of four styles.]]></description>
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<p>London, UK – Launching for high summer, the collaboration between LINDA FARROW and Annie’s Ibiza is a celebration of the essence of the island of Ibiza’s magnetic allure.</p><p>Designer and curator Annie Doble pays homage to the free-spirited and hedonistic nightlife by infusing this vibrant capsule collection of four styles – Shelby, Celia, Calthorpe and Marcelo – with stunning sunset colours and her signature orange hue.</p><p>The frame shapes featured are eclectic and glamorous, each one offering an iconic shape from the past with a contemporary twist in the luxurious materials and colours. From the classical aviator Marcelo, with gradient lens tone, to the audacious oversized Celia sunglasses, each of the four models expresses a mood of refinement and femininity created with Linda Farrow’s exceptional attention to detail for the ultimate wearer experience fusing comfort and luxury style.</p><p>The new Annie’s Ibiza x Linda Farrow collaboration represents a perfect synergy of creativity, eyewear expertise and exclusivity resulting in sunglasses of superior quality, performance and design.</p><p>The collection is available in selected optical stores and online.</p><p> </p> </div>
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<title>Expo Óptica: The Largest in Latin America</title>
<link>https://eyezoneinternational.com/expo-optica-the-largest-in-latin-america/</link>
<comments>https://eyezoneinternational.com/expo-optica-the-largest-in-latin-america/#respond</comments>
<dc:creator><![CDATA[Staff Writer]]></dc:creator>
<pubDate>Thu, 04 Apr 2024 07:43:46 +0000</pubDate>
<category><![CDATA[Business]]></category>
<category><![CDATA[Conferences]]></category>
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<guid isPermaLink="false">https://eyezoneinternational.com/?p=12203</guid>
<description><![CDATA[Expo Óptica reaches another edition consolidated as the biggest event in the optical sector in Latin America. The fair emerged in 2003 under the name Expo Abióptica and is part of the international circuit of events in the sector, alongside MIDO (Milan), Expo Vision (Las Vegas), Silmo (Paris) and Optical Fair (Hong Kong). Abióptica promotes […]]]></description>
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<p>Expo Óptica reaches another edition consolidated as the biggest event in the optical sector in Latin America. The fair emerged in 2003 under the name Expo Abióptica and is part of the international circuit of events in the sector, alongside MIDO (Milan), Expo Vision (Las Vegas), Silmo (Paris) and Optical Fair (Hong Kong).</p><p>Abióptica promotes and holds Expo Óptica, attracting the biggest global brands that compete for the preference of the Brazilian consumer. Expo Óptica fulfills its role as a hub for conducting business.</p><p>The annual meeting creates the right environment for the main representatives of global optics to present the full range of news, innovations and trends to market professionals.</p><p>At each event, Abióptica promotes discussions and lectures to provide more information to executives of companies in the sector. The themes cover all facets of the market: fashion, economy, health, technology and behavior.</p><p>Expo Óptica is the largest business hub for the optical industry in Brazil. The balance sheets show constant growth in sales of products and services, showing the strength of the in-person event as a driver of business in the sector.</p><p>This explains why the fair that will take place in 2024 was completely sold in just one day of selling the spaces.</p><p>Expo Óptica will take place from 10-13 April 2024 at Expo Center Norte, red pavilion in São Paulo (SP).</p><p> </p><p> </p> </div>
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<title>Alcon Launches TOTAL30 Multifocal Contact Lenses for Patients with Presbyopia</title>
<link>https://eyezoneinternational.com/alcon-launches-total30-multifocal-contact-lenses-for-patients-with-presbyopia/</link>
<comments>https://eyezoneinternational.com/alcon-launches-total30-multifocal-contact-lenses-for-patients-with-presbyopia/#respond</comments>
<dc:creator><![CDATA[Staff Writer]]></dc:creator>
<pubDate>Sun, 05 Nov 2023 09:05:22 +0000</pubDate>
<category><![CDATA[Business]]></category>
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<category><![CDATA[Contact Lens]]></category>
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<guid isPermaLink="false">https://eyezoneinternational.com/?p=10041</guid>
<description><![CDATA[Press Release The first and only monthly Water Gradient multifocal contact lens — feels like nothing even at day 301 Provides excellent visual acuity at all distances, near through far, with Alcon’s proven Precision Profile design that fits in two easy steps, delivering 96% fit success2-4 New lenses will help address the vision and comfort needs of […]]]></description>
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<p style="text-align: right;"><span style="font-size: 18px;">Press Release</span></p> </div>
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<div class="bw-subheadline-wrapper"><ul class="bwlistdisc"><li><b>The first and only monthly Water Gradient multifocal contact lens </b>— <b>feels like nothing even at day 30<sup>1</sup></b></li><li><b>Provides excellent visual acuity at all distances, near through far, with Alcon’s proven Precision Profile design that fits in two easy steps, delivering 96% fit success<sup>2-4</sup></b></li><li><b>New lenses will help address the vision and comfort needs of the global multifocal market, which is growing faster than the overall contact lens category<sup>5</sup></b></li></ul></div><p><span class="bw-dateline-wrapper">GENEVA–(BUSINESS WIRE)– </span>Alcon (SIX/NYSE: ALC), the global leader in eye care dedicated to helping people see brilliantly, announced the global launch of TOTAL30<sup>® </sup>Multifocal, the first and only monthly Water Gradient multifocal contact lens—it feels like nothing even at day 30.<sup>1</sup> The lenses have begun to roll out in the United States and in select international markets.</p><p>Presbyopia is the gradual decline of the eye’s ability to focus on nearby objects, causing them to appear blurry and out of focus.<sup>6</sup> It is an eye condition that is a natural part of aging.<sup>6</sup> Many lens wearers stop wearing contact lenses after age 40 due to lens dryness, discomfort and visual acuity issues and often begin wearing bifocals or reading glasses.<sup>7 </sup>Patients are also on their digital devices more than ever, leading to digital device dryness.<sup>8</sup> The new TOTAL30 Multifocal lens helps outsmart digital device dryness by utilizing a proprietary Water Gradient Technology to deliver nearly 100% water at the surface of the lens.<sup>9-10</sup></p><p>With the introduction of TOTAL30 Multifocal, Alcon continues to launch innovations in fast-growing markets. Data indicate that the multifocal contact lens market is valued over $1 billion globally and growing double digit annually—more rapidly than the contact lens category as a whole.<sup>5</sup> With the prevalence of presbyopia reaching 80% by age 45-55,and an increasingly aging population, the category is expected to be poised for continued growth.<sup>11</sup> Alcon’s TOTAL30 Multifocal lenses are uniquely positioned within this market, offering Alcon’s premium Water Gradient innovation at the more accessible price point of monthly lenses.</p><p>“With Water Gradient Technology, DAILIES TOTAL1<sup>®</sup> Multifocal has become the #1 selling daily disposable multifocal contact lens in the U.S. alone,” said Ian Bell, President of Global Business and Innovation at Alcon.<sup>12</sup> “Now, with the introduction of TOTAL30 Multifocal, we’re bringing the exceptional comfort of Water Gradient Technology to contact lens wearers with presbyopia who prefer a monthly replacement schedule. The lens material approaches 100% water at the surface so all that touches your eye is a gentle cushion of moisture.<sup>9-10 </sup>This will not only transform the multifocal lens-wearing experience, but also ensure an exceptional fitting experience for Eye Care Professionals.”<sup> 4,13</sup></p><p>The lenses utilize PRECISION PROFILE<sup> ®</sup>, the #1 U.S. selling multifocal optical design, allowing lens wearers to experience clear, uninterrupted vision at all distances near through far.<sup>4,12,14</sup> This is the same optical design found in DAILIES TOTAL1 Multifocal and AIR OPTIX<sup>® </sup>plus Hydraglyde<sup>®</sup> Multifocal contact lenses. Data show 96% of patients were successfully fit in Alcon multifocal contact lenses with the PRECISION PROFILE optical design.<sup>2-4</sup></p><p>“Multifocal contact lenses have been a key source of customers and referrals for my practice,” said Jessica Crooker, OD. “Many patients are simply unaware that there are multifocal contact lens options. So, when I introduce them to Alcon’s multifocal lenses, they’re thrilled to have their vision without having to rely on over-the-counter reading glasses.” Dr. Crooker adds, “Now, with TOTAL30 Multifocal, along with DAILIES TOTAL1 Multifocal, I’m delighted to offer my patients a monthly replacement and daily disposable contact lens option with the exceptional comfort of Water Gradient Technology.”<sup>1</sup></p><p>TOTAL30 portfolio also includes TOTAL30 Sphere lenses and TOTAL30 for Astigmatism. More information about TOTAL30 Multifocal launch timing and markets will be announced in the months ahead.</p><p>Alcon will debut TOTAL30 Multifocal contact lenses during the American Academy of Optometry conference on October 11-14 in New Orleans, Louisiana. Visit <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.myalcon.com%2Fprofessional%2Fevents%2Faaopt-2023%2F&esheet=53584673&newsitemid=20231009139771&lan=en-US&anchor=AAO+Event+Page&index=1&md5=a420f220dce7d8b2f64210188bfa716d" rel="nofollow noopener" shape="rect" target="_blank">AAO Event Page</a> for more information, including try-on opportunities at the event.</p><p><b><span class="bwuline">About TOTAL30<sup>®</sup> Multifocal Contact Lenses</span></b></p><p>TOTAL30 Multifocal contact lenses are designed for people with presbyopia and are intended to be used on a monthly replacement schedule. See product instructions for complete wear, care, and safety information. The contact lenses are available with a full power range of +6.00 D to -10.00 D (in 0.25D steps) and three ADD powers (Low, Med, High). In most markets, TOTAL30 Multifocal contact lenses are medical devices that must be prescribed by an eye care professional.</p><p><b><span class="bwuline">About Presbyopia</span></b></p><p>Much like adjusting the focus on a camera, the natural lens within the eye of people under 40 years of age changes shape to properly focus on objects at different distances. As the eye ages, it loses its ability to adjust, resulting in diminished up-close vision. Presbyopia develops gradually, with most people developing symptoms by their early to mid-40s. The most common symptoms of presbyopia are blurred vision at normal reading distance, including while wearing normal glasses or contact lenses, headaches, eyestrain and fatigue while reading or doing close-up work. Nearly everyone experiences presbyopia; scientists believe this to be a natural part of aging that cannot be prevented; however, there are many treatment options for presbyopia including bifocals, reading glasses, and multifocal contact lenses.</p><p><b><span class="bwuline">Forward-looking Statements</span></b></p><p>This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as: “anticipate,” “intend,” “commitment,” “look forward,” “maintain,” “plan,” “goal,” “seek,” “target,” “assume,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “will” and similar references to future periods.</p><p>Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties and risks that are difficult to predict. Some of these factors are discussed in our filings with the United States Securities and Exchange Commission, including our Form 20-F. Should one or more of these uncertainties or risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated. Therefore, you should not rely on any of these forward-looking statements.</p><p>Forward-looking statements in this press release speak only as of the date they are made, and we assume no obligation to update forward-looking statements as a result of new information, future events or otherwise.</p><p><b><span class="bwuline">About Alcon</span></b></p><p>Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning over 75 years, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 25,000 associates are enhancing the quality of life through innovative products, partnerships with Eye Care Professionals and programs that advance access to quality eye care. Learn more at <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.alcon.com%2F&esheet=53584673&newsitemid=20231009139771&lan=en-US&anchor=www.alcon.com&index=2&md5=89d36ca5bf627b15ad221add8121427f" rel="nofollow noopener" shape="rect" target="_blank">www.alcon.com</a>.</p> </div>
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<title>المنافسة بين اختصاصي البصريات والإنترنت</title>
<link>https://eyezoneinternational.com/%d8%a7%d9%84%d9%85%d9%86%d8%a7%d9%81%d8%b3%d8%a9-%d8%a8%d9%8a%d9%86-%d8%a7%d8%ae%d8%aa%d8%b5%d8%a7%d8%b5%d9%8a-%d8%a7%d9%84%d8%a8%d8%b5%d8%b1%d9%8a%d8%a7%d8%aa-%d9%88%d8%a7%d9%84%d8%a5%d9%86%d8%aa/</link>
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<dc:creator><![CDATA[Staff Writer]]></dc:creator>
<pubDate>Sun, 22 Oct 2023 08:35:26 +0000</pubDate>
<category><![CDATA[Business]]></category>
<category><![CDATA[Business Management]]></category>
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<category><![CDATA[Contact Lens]]></category>
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<guid isPermaLink="false">https://eyezoneinternational.com/?p=9861</guid>
<description><![CDATA[ABO-AC ، NCLE-AC ، بقلم جوناثان وينغراد ليس سرا أن احدى التحديات التي يواجهها اختصاصيو البصريات في محلات البصريات التقليدية هي المنافسة عبر الإنترنت. وقد دفع ذلك العديد من الاستراتيجيين والمديرين التنفيذيين للعناية بالعيون إلى التفكير في طرق مبتكرة للتنافس ضد عمالقة الإنترنت بالإضافة إلى تحديهم للتفكير في طرق لدمج التواجد عبر الإنترنت في أعمالهم. […]]]></description>
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<p style="text-align: right;"><em> ABO-AC ، NCLE-AC ، بقلم جوناثان وينغراد </em></p><p style="text-align: right;"><strong>ليس سرا أن احدى التحديات التي يواجهها اختصاصيو البصريات في محلات البصريات التقليدية هي المنافسة عبر الإنترنت. وقد دفع ذلك العديد من الاستراتيجيين والمديرين التنفيذيين للعناية بالعيون إلى التفكير في طرق مبتكرة للتنافس ضد عمالقة الإنترنت بالإضافة إلى تحديهم للتفكير في طرق لدمج التواجد عبر الإنترنت في أعمالهم. كل هذا رائع، ولكن ماذا لو كنت اختصاصي بصريات على الأرض تحاول كسب لقمة العيش والتنافس ضد المنافسة عبر الإنترنت؟ ماذا يمكنك أن تفعل؟ سنستكشف هنا بعض الأسباب الأكثر شيوعا لهجرة المرضى إلى خدمات عبر الإنترنت والطرق التي يمكنك من خلالها، كاختصاصي عيون، مواجهة ذلك</strong><strong>.</strong></p><p style="text-align: right;"><strong>إنه رخيص: أحد أكبر الأسباب التي تجعل الناس يختارون شراء النظارات عبر الإنترنت هو أنها يمكن أن تكون أقل تكلفة من شرائها من محل تقليدي. غالبا ما يعمل تجار التجزئة عبر الإنترنت بجزء بسيط من التكلفة التي يعرضها المحل التقليدي ويمكنهم تقديم مجموعة واسعة من الخيارات بأسعار معقولة. أنت، كاختصاصي العيون، بحاجة إلى شرح أن الأرخص ليس دائما أفضل. استخدم قوة القصة لتشرح للمرضى الذين يطلبون الآر إكس</strong><strong> </strong><strong>الخاص بهم عبرالإنترنت عن الأشخاص الذين طلبوا نظارات رخيصة عبر الإنترنت وكيف انهم اضطروا للعودة متأسفين مرة أخرى إلى محلك للحصول على النظارات المناسبة. كن مستعدا للنظر في الخيارات والعروض التي تناسب ميزانيتهم والتي على الرغم من أنها ليست الأحدث والأكبر، لكنها غالبا ما تتضمن جودة أفضل بكثير من الإنترنت، واشرح كيف أنقذت دقة القياسات التي أجريتها الموقف. الأمر سهل: شراء النظارات عبر الإنترنت مريح للغاية، يمكن للعملاء تصفح وشراء النظارات من على أريكتهم أو حتى في سريرهم دون الحاجة إلى الذهاب إلى المتجر. عادة ما يكون لدى تجار التجزئة عبر الإنترنت مجموعة واسعة من الإطارات والعدسات، مما يسهل على العملاء العثور على زوج النظارات المثالي أثناء مشاهدة برنامجهم المفضل على</strong> <strong>النتفلكس</strong><strong>. </strong><strong>ما لم تكن ستقدم خدمات منزلية، لا يمكنك التنافس مع ذلك مباشرة. ومع ذلك، يمكنك، كاختصاصي العيون، أن تفعل كل ما في وسعك لجعل الأمور مريحة للمريض. إن أخذ القياسات في سيارة مريض مسن، واختيار الإطارات المناسبة لوجه المريض يدويا أثناء إجراء الفحص، والاتصال بالمرضى عند وصول الإطارات التي تعتقد أنهم قد يرغبون بها ليست سوى عدد قليل من الطرق العديدة التي يمكنك من خلالها جعل العملية مريحة وشخصية</strong><strong>.</strong></p><p style="text-align: right;"><strong>إنه أمر بسيط: التسوق لشراء النظارات عبر الإنترنت يمكن أن يوفر الكثير من الوقت. لا يتعين على العملاء قضاء بعض الوقت في رحلة الذهاب إلى المتجر، وانتظار فحص العين، ثم انتظار وصول نظاراتهم. غالبا ما يكون لدى تجار التجزئة عبر الإنترنت خيارات سريعة ويمكنهم عمليا الطيران بالنظارات إلى أبواب العملاء في غضون أيام قليلة</strong><strong>.</strong></p><p style="text-align: right;"><strong>احصل عليها بالشكل الذي تريده: يقدم العديد من تجار التجزئة للنظارات عبر الإنترنت درجة عالية من النماذج الشخصية للعدسات والإطارات، مما يسمح للعملاء بالحصول على نظارات مصممة خصيصا لرغباتهم وإعجاباتهم الخاصة. في كثير من الأحيان يكون ما لديهم هو مجموعة متنوعة من الألوان والخيارات المتاحة. هذا هو المجال الذي يمكن فيه بصفتك أخصائي العيون أن تكون قادرا على اختيار الزوج المناسب للمريض وبثقة كبيرة تساعده فيها على إدراك أنه الإطار المثالي له. أخبر مريضك لماذا اخترت له هذا الإطار من الناحية الجمالية وكذلك من الناحية الطبية</strong><strong>.</strong></p><p style="text-align: right;"><strong>بالاختصار، أنت كمحترف تحتاج إلى استخدام الخبرة والثقة والقصة لتكون اختصاصي العيون الذي يجعل المريض يؤمن أنه سيكون من الجنون تفويت فرصة العمل معك كمحترف والتوجه إلى الإنترنت</strong><strong>.</strong></p><p style="text-align: right;"><em>نشر في الأصل في مجلة 20/20</em><em>.</em></p><p style="text-align: right;"><strong> </strong></p> </div>
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<title>Eyewear Data First Half 2023: Positive Results on the Exports and Domestic Market</title>
<link>https://eyezoneinternational.com/eyewear-data-first-half-2023-positive-results-on-the-exports-and-domestic-market/</link>
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<dc:creator><![CDATA[Staff Writer]]></dc:creator>
<pubDate>Sun, 22 Oct 2023 08:24:05 +0000</pubDate>
<category><![CDATA[Business]]></category>
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<description><![CDATA[Milano, October 2, 2023 – The first half year for the Italian eyewear industry overall confirms the trend analyzed by ANFAO for the first quarter. Taking advantage of the weak euro, exports continued to show double-digit growth in value, although more measured, during the first half of the year. Generally speaking, considering the overall economic […]]]></description>
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<p>Milano, October 2, 2023 – The first half year for the Italian eyewear industry overall confirms the trend analyzed by ANFAO for the first quarter. Taking advantage of the weak euro, exports continued to show double-digit growth in value, although more measured, during the first half of the year. Generally speaking, considering the overall economic outlook, however, a slowdown in exports is expected in the second half of 2023: <strong>growth in value at the end of the year is therefore estimated to be between 8 and 10%</strong>.</p>
<p>After coping with soaring costs in 2022, partially reduced for the time being, eyewear companies are now faced with <strong>rising interest rates</strong> posing a serious problem in terms of credit access.</p>
<p>On a general level, <strong>global uncertainty</strong> continues to be perceived. Growth of the Italian economy is slowing down: while tourism-driven services are holding their own, the same cannot be said for industry, and the construction sector is declining. Investments have therefore slowed down, contributing to consumption uncertainty and a gradual decrease in goods exports. According to international analysts, the crisis in Germany should be short-lived and the U.S. economy should continue to grow, while China, instead, is at risk of deflation.</p>
<p><strong>Exports First Half 2023</strong></p>
<p>In the first half of 2023, exports in the industry continued a double-digit trend compared to the first half of 2022: <strong>+15.7%</strong>,<strong> at 2 billion 840 million</strong>.</p>
<p>Exports of <strong>frames</strong> performed very well (<strong>+19.0%</strong>), and overall exports of <strong>sunglasses</strong> maintained the momentum of 2022 (<strong>+14.3%</strong>).</p> </div>
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<p>In terms of <strong>geographical areas</strong>, all exports continued to grow compared to the same period in 2022: <strong>Europe + 16.2%</strong>,<strong> America +7.1%</strong>,<strong> Asia +39.4%</strong>.</p> </div>
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<p>An analysis of <strong>exports by individual country</strong> shows that:</p><ul><li>In the <strong>United States</strong>, which has always been the benchmark for the sector, the overall export of frames and sunglasses rose by +5.1% compared to the first half of 2022, with a progressive slowdown as regards sunglasses (+0.5%) compared to exports of frames, which continue to grow at a brisk rate (+23.2%).</li><li>In the major European countries, Italian exports continued to perform well compared to the same period in 2022: <strong>France +17.2%</strong>,<strong> Germany +12.5%</strong>,<strong> Spain +20.6%</strong>,<strong> UK +2.6%</strong>.</li></ul> </div>
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<p><strong>Domestic Market First Half 2023</strong></p><p>The brilliant performance on international markets was accompanied by more subdued growth in the Italian market, which nevertheless significantly recovered compared to the first post-pandemic period.</p><p><strong>Consumption</strong>,<strong> monitored by GfK in the specialized optician channel</strong>, performed well compared to the same period in 2022 (+4.3% for the January-June figure).</p><p>Closer analysis of this figure shows, alongside the significant growth in sales of sunglasses (+4.5% in value in the first half of the year), the prescription segment, which accounted for 70% of optician channel sales, divided between frames (+5.9%) and lenses (4.3%). The trend of higher performance of high value-added products was maintained, especially for ophthalmic lenses.</p><p>The sell-in figure also confirms these trends.</p><p><strong>Conclusions</strong></p><p><em>“The figures for the first half of the year confirm the positive trend of the sector. However, the complex economic scenario and the continuous rise in interest rates, impose a cautious outlook. At this time, we can expect a slowdown in exports in the short term, following market signs, such as the weakening of U.S. exports in recent months, despite maintaining high levels.” </em>said the <strong>ANFAO President</strong>,<strong> Giovanni Vitaloni</strong>.</p><p>According to the<strong> International Monetary Fund’s WORLD ECONOMIC OUTLOOK</strong>, <strong>global growth</strong> forecasts were revised downwards, from 3.5% in 2022 to <strong>3.0%</strong> for 2023.</p><p>The aspect of most concern is the growth rate in advanced economies, still the main outlet for all major sectors, and which is not expected to exceed 1.5% in 2023.</p><p>The <strong>European Area</strong> (which alone accounts for about 50% of the sector’s exports) which is also particularly important for the eyewear sector, would appear to have the <strong>lowest growth rate of all</strong> in 2023 according to the latest forecasts: <strong>0.9%</strong>.</p> </div>
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<title>SILMO Istanbul is 10 Years Old!</title>
<link>https://eyezoneinternational.com/silmo-istanbul-is-10-years-old/</link>
<comments>https://eyezoneinternational.com/silmo-istanbul-is-10-years-old/#respond</comments>
<dc:creator><![CDATA[Staff Writer]]></dc:creator>
<pubDate>Thu, 19 Oct 2023 07:55:21 +0000</pubDate>
<category><![CDATA[Conferences]]></category>
<category><![CDATA[Continuing Education]]></category>
<category><![CDATA[Events]]></category>
<category><![CDATA[Exhibition]]></category>
<category><![CDATA[Eyecare]]></category>
<category><![CDATA[Eyeglasses]]></category>
<category><![CDATA[Eyewear]]></category>
<category><![CDATA[Fashion]]></category>
<category><![CDATA[News]]></category>
<category><![CDATA[Ophthalmology]]></category>
<category><![CDATA[Optical Fair]]></category>
<category><![CDATA[Optical Sciences]]></category>
<category><![CDATA[Optical Shop]]></category>
<category><![CDATA[Optician]]></category>
<category><![CDATA[Optometry]]></category>
<category><![CDATA[Sunglasses]]></category>
<category><![CDATA[contact lenses]]></category>
<category><![CDATA[eye care]]></category>
<category><![CDATA[eyeglasses]]></category>
<category><![CDATA[eyewear]]></category>
<category><![CDATA[eyewear business]]></category>
<category><![CDATA[eyewear fashion]]></category>
<category><![CDATA[ophthalmic lenses]]></category>
<category><![CDATA[ophthalmology]]></category>
<category><![CDATA[optical fair]]></category>
<category><![CDATA[optician]]></category>
<category><![CDATA[optometry]]></category>
<category><![CDATA[Silmo]]></category>
<category><![CDATA[silmo Istanbul 2023]]></category>
<category><![CDATA[sunglasses]]></category>
<category><![CDATA[tradshow]]></category>
<guid isPermaLink="false">https://eyezoneinternational.com/?p=9786</guid>
<description><![CDATA[SILMO Istanbul is preparing to celebrate its 10th anniversary with striking innovations with its visionary approach and experience that develops and evolves with each new fair. SILMO Istanbul Optical Fair, which continues on its way with its dynamic, vibrant and innovative perspective, is excited to host industry professionals from Turkey and all over the world […]]]></description>
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<p><strong><em>SILMO Istanbul is preparing to celebrate its 10th anniversary with striking innovations with its visionary approach and experience that develops and evolves with each new fair.</em></strong></p><p>SILMO Istanbul Optical Fair, which continues on its way with its dynamic, vibrant and innovative perspective, is excited to host industry professionals from Turkey and all over the world for the 10th time. This year, In addition to organising its 10th anniversary, the Optical Fair is making an important innovation with a new configuration in a 25,000 m2 area and will take place in halls 5-6-7 of Istanbul Expo Center!</p> </div>
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<p>SILMO Istanbul, which provides its visitors with an ideal platform for shopping and interaction with its meticulously thought-out atmosphere, will therefore continue to serve all its visitors in a wider area with nearly <strong>200 exhibitors and over 900 local and foreign brands.</strong> </p><p>During the exhibition, industry professionals will once again be able to take part in <strong>SILMO Academy</strong>, which consists of training seminars for industry professionals. With this scientific symposium, SILMO Istanbul continues to support in-sector training and development with training programs on the most up-to-date and trendy topics accompanied by expert trainers.</p> </div>
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<img loading="lazy" decoding="async" width="1500" height="1000" src="https://eyezoneinternational.com/wp-content/uploads/2023/10/3.png" class="attachment-2048x2048 size-2048x2048 wp-image-9793" alt="" srcset="https://eyezoneinternational.com/wp-content/uploads/2023/10/3.png 1500w, https://eyezoneinternational.com/wp-content/uploads/2023/10/3-768x512.png 768w, https://eyezoneinternational.com/wp-content/uploads/2023/10/3-600x400.png 600w" sizes="(max-width: 1500px) 100vw, 1500px" /> </div>
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<p>This edition will also feature a major novelty with the launch of the <strong>SILMO Istanbul Awards</strong>. This event will mark the 10th anniversary of SILMO Istanbul, which grows stronger and more influential with each passing year. The SILMO Istanbul Awards, which will be given to the brands and products of the exhibiting companies, will add a distinct vitality and performance to the fair and the optical sector.</p><p><strong>SILMO Istanbul Optical Fair</strong>, where you can find <strong>Everything About Eyewear</strong> together, is waiting for you from <strong>November 23 to 26, 2023 !</strong></p> </div>
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<title>Silmo Paris 2023: The Pole of Attraction for a Dynamic Industry</title>
<link>https://eyezoneinternational.com/silmo-paris-2023-the-pole-of-attraction-for-a-dynamic-industry/</link>
<comments>https://eyezoneinternational.com/silmo-paris-2023-the-pole-of-attraction-for-a-dynamic-industry/#respond</comments>
<dc:creator><![CDATA[Staff Writer]]></dc:creator>
<pubDate>Tue, 10 Oct 2023 07:10:49 +0000</pubDate>
<category><![CDATA[Conferences]]></category>
<category><![CDATA[Continuing Education]]></category>
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<guid isPermaLink="false">https://eyezoneinternational.com/?p=9700</guid>
<description><![CDATA[The SILMO Generation was there in force. This effervescence was palpable throughout the four days of SILMO Paris: 31,337 visitor-buyers (+16.5% vs. 2022) attended, including 15,902 from abroad (+18.3% vs. 2022) and 15,535 from France (+14.7% vs. 2022). They were able to meet 929 companies, representing a total of 9,400 stand visitors – not counted […]]]></description>
<content:encoded><![CDATA[<div data-elementor-type="wp-post" data-elementor-id="9700" class="elementor elementor-9700">
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<p>The SILMO Generation was there in force. This effervescence was palpable throughout the four days of SILMO Paris: 31,337 visitor-buyers (+16.5% vs. 2022) attended, including 15,902 from abroad (+18.3% vs. 2022) and 15,535 from France (+14.7% vs. 2022). They were able to meet 929 companies, representing a total of 9,400 stand visitors – not counted with visitors – spread over the 75,000m2 of halls 6 and 7 at Paris-Nord Villepinte.</p><p>All the ingredients were in place to ensure visitors and exhibitors alike an energizing, eventfuledition. The key points were the ever-popular welcome and conviviality, facilitated by the show’s unanimously acclaimed reconfiguration. </p><p>SILMO Paris reflects the entire optics and eyewear industry, with players large and small, historic and new, representing the entire value chain. The exhibitors’ contribution to the show’s success is immense: the quality of their stands, products and services underscores the extent to which they are investing in the future at the industry’s leading trade show.</p><p>This year’s SILMO Paris definitively confirmed that the Paris event is now the place to be for the launch of new collections and brands, as well as innovative concepts, on an international scale!</p><p>Its strength also comes from the formidable array of events within the event, promoting innovation, creation and knowledge, and putting into perspective the companies that are inventing the optics of today and tomorrow.</p><p>The 30th SILMO d’OR awards, presented in the surprising setting of the Folies Gruss, remain the central pillar of this valorization. The members of the Jury, whose integrity and professionalism the organizers warmly thank, meticulously studied all the applications and impartially selected the creations and innovations that caught their attention. They were supported in their mission by a Jury Chairman from outside the optical sector, who brought a different and challenging perspective to the table. This year, Nicolas Fafiotte, a self-described “couturier of exceptional moments”, accepted the challenge. In a nod to our industry, this promoter of French elegance hails from Oyonnax!</p> </div>
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<p><b>The winners of the 2023 edition:</b></p><ul><li>CHILDREN: ETNIA BARCELONA with « BA-BAAAANG ! »</li></ul><ul><li>SPORT: MARCHON with « Flyfree » – NIKE</li></ul><ul><li>VISION – 2 ex-aequo winners: Visual health – ESSILORLUXOTTICA with « Varilux XR Series » and Optical System – MORROW with « Morrow eProgressives »</li></ul><ul><li>MATERIAL-EQUIPMENT: SAARGOS with « Quicksee Free » – Plenoptika</li></ul><ul><li>OPTICAL FRAME « BRANDS & LABELS »: ODLM-SEAPORT with « CC1086 – VEDO » – Carven</li></ul><ul><li>SUNGLASSES « BRANDS & LABELS »: ODLM-SEAPORT with « CC4091S NOVE » – Carven</li></ul><ul><li>TECHNOLOGICAL INNOVATION IN EYEWEAR: SBRUSSET&CO with « Meyro-nde OP »</li></ul><ul><li>SUNGLASSES « EYEWEAR DESIGNER »: ANDY WOLF with « Blossom col.05 »</li></ul><ul><li>OPTICAL FRAME « EYEWEAR DESIGNER »: CUTLER AND GROSS with « 9126 Lunettes Cat-Eye »</li></ul><ul><li>PREMIERE CLASSE SHOW PRIZE: VERONIKA WILDGRUBER with « LANE »</li></ul><ul><li>JURY’S SPECIAL PRIZE: LAFONT with « Ouvrage »</li></ul><p>The SILMO d’OR 2023 ceremony was also an opportunity to award two other prizes, including one for the first time.</p><p>With corporate social and environmental responsibility at the heart of today’s societal challenges, SILMO organizers decided to create a RESPONSIBLE COMPANY AWARD. Open to all exhibitors, the aim of the prize is to distinguish a company in the optical sector for its contribution to reducing its environmental impact and optimizing its social impact. The show has collaborated with the CSR agency Hyssop, to draw up the award specifications and evaluate the candidate companies. An independent jury, made up of optics professionals and CSR experts, evaluated the applications and chose the winner of this first edition: MYKITA, a Berlin-based company founded in 2003, which has committed itself to a strategy of responsibility incorporating environmental and social aspects, in order to reduce the footprint of its products and its overall activities.</p><p>The INTERNATIONAL OPTICIAN OF THE YEAR AWARD, awarded by the IOA (International Opticians Association) in partnership with SILMO Paris, encourages and rewards opticians for their vision and commitment to promoting the values of their profession. For the first time, it’s a Frenchman who has won this 2023 award: Jean-François Porte, co-founder of the Edgard group and vice-president of the Rassemblement des Opticiens de France.</p><p><b>The future of the industry is at the heart of the themes addressed by SILMO Paris.</b></p><p>SILMO NEXT, a multi-disciplinary forum dedicated to the future, retraced the latest technological innovations and major advances in Smart Eyewear, phygital experiences and eco-responsible design. In addition to this immersive retrospective, FUTUROLOGY unveiled unique experience zones for testing smart products, discovering new trends in virtual reality, and experimenting with an innovative approach to sustainable production.</p><p><b>Design is king at the show, and is expressed in two ways.</b></p><p>The first is the TRENDS FORUM, a space set up at the entrance to the show to enable visitors to immerse themselves in the major trends, thanks to a thematic selection of optical and sunglass frames from exhibitors present at the show. These trends are also illustrated in issue 33 of the digital magazine TRENDS by SILMO.</p><p>The second was the OPTICAL DESIGN CONTEST, reserved for design school students from all over the world; for this second edition, they were invited to brainstorm on a topical theme: sport. The jury, made up of optics and design professionals and chaired by Marie-Christine Dorner, interior architect, designer and scenographer, selected the Tribi concept by Hugo Plessis, a student at ESDAC in Lille: multifunctional eyewear for triathlon and biathlon. In addition to recognition in the world of optical eyewear, the winner and his school each received a cheque for 5,000 euros from the show.</p> </div>
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<p>On the subject of sport, with the Rugby World Cup being held in parallel with the show, and in anticipation of the Paris Olympics in 2024, SILMO ACADEMY scientific symposium focused on optimizing performance and guaranteeing success, during its training and discussion session. This theme was approached from two angles: the performance of the optical professional and the performance of the patient. Optical professionals have a key role to play in improving their patients’ quality of sight and quality of life. The various speakers unveiled performance measures for visual health, acuity or quality of life, shared good precautions and practices throughout life to optimize eye health, and stressed how important it is to associate optimally corrected vision with performance, whether for professional reasons, academic success, sporting success or safety, as in driving a car.</p><p>The sharing of information and best practices also finds an echo in THE TALKS: in a dedicated, open space, a variety of speakers – exhibitors, experts, journalists, observers… – address topical themes in 30 minutes. And for visitors who don’t have the time to take advantage of them during the four days of the show, these Talks will be available in their entirety on video on the silmoparis.com website.</p><p>SILMO Paris, a forward-thinking trade show, focuses on the challenges facing the industry and distribution sector, and in particular on employment and talent recruitment. SILMO JOB did… the job, with exhibitors offering exclusive opportunities and direct meetings to recruit tomorrow’s employees.</p><p>History and expertise are inextricably linked at SILMO Paris. The MUSEUM OF THE COMB AND PLASTICS INDUSTRY in Oyonnax and the MUSEUM OF EYEWEAR in Morez are combining the wealth of their reserves by exhibiting a (very) small part of their collections at the show, demonstrating that the future is built on the past. In the same heritage vein, the BEST CRAFTMEN OF FRANCE (Meilleurs Ouvriers de France), who set up their school in Morez in 2011 to train and perfect eyewear professionals attracted by artisanal manufacture, gave visitors the opportunity to take part in eyewear discovery workshops.</p><p>Because SILMO Paris is global and open to the world, the 2023 edition welcomed our transalpine friends and neighbors PLACE D’ITALIE, a crossroads of creativity, a place for sharing and meeting Italian know-how in the center of hall 7, echoing the real Place d’Italie in Paris. Called the Place d’Italie since 1864, this Parisian square is located at the junction of a Roman road and still links Italy to France via the Nationale 7, a fitting symbol for a Place d’Italie at SILMO Paris!</p><p>And even more with SILMO news, the whole trade fair live and on replay. Every day at the trade fair, a daily news report summarises the events of the salon, completed by interviews, debates and live broadcasts to capture the impressions of visitors and exhibitors and to reveal the originality of products and companies… To watch and replay on silmoparis.com, YouTube, and all the social media of SILMO Paris. One SILMO Paris closes its doors, another is in the works: until we meet again for an Olympic edition to be held from September 20 to 23, 2024, meet us at the upcoming events of SILMO Family: SILMO Istanbul – November 23 to 26, 2023 and SILMO Singapore – April 24 to 26, 2024.</p><p> </p><p> </p> </div>
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<title>New Book Sheds Light on Expert Selling Skills</title>
<link>https://eyezoneinternational.com/new-book-sheds-light-on-expert-selling-skills/</link>
<comments>https://eyezoneinternational.com/new-book-sheds-light-on-expert-selling-skills/#respond</comments>
<dc:creator><![CDATA[Armi Menorca]]></dc:creator>
<pubDate>Tue, 19 Sep 2023 07:36:53 +0000</pubDate>
<category><![CDATA[Business]]></category>
<category><![CDATA[Business Management]]></category>
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<guid isPermaLink="false">https://eyezoneinternational.com/?p=9186</guid>
<description><![CDATA[In his newly-published book titled, “Boom Boom Selling Skills: Real Life Sales Scenarios for Professional Personal Success,” Mushtaq Ahmed Sharief, a celebrated business expert and author, takes his readers into the world of sales and beyond. The book contains real-life scenarios faced by sales persons and details the sales process, as well as the personalities […]]]></description>
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<p>In his newly-published book titled, “Boom Boom Selling Skills: Real Life Sales Scenarios for Professional Personal Success,” Mushtaq Ahmed Sharief, a celebrated business expert and author, takes his readers into the world of sales and beyond. The book contains real-life scenarios faced by sales persons and details the sales process, as well as the personalities of patients, customers and owners using a comprehensive approach in professional selling skills. In this feature, Mushtaq shares his inspiration and experiences, including the preparation and challenges it took to make the book a resounding success.</p><p>As a columnist, author, presenter, business administrator, life coach and a kind father, Mushtaq has become a sought-after name in the optical industry in the Gulf region. He ascended the career ladder and is currently a senior manager. He has worked for Johnson and Johnson Vision Care and contributed immensely to the growth of contact lenses in the market. From his humble beginnings, having faced numerous challenges, Mushtaq never lets his circumstances hold him back. But it was his passion to rise to the top of the corporate ladder that ultimately sets him on the path to success.</p><p>“As creative persons, we are always curious to know more and do more. At the same time, we look for triggers to execute our hidden skills. As a co-traveler in the journey of optics, my regular chats with Mr. Ali Hassan Banddor were the catalyst who triggered me to share my experience of my journey. Thus, I started to write in Eyezone International Magazine, which by itself is a pioneering effort in Middle East, and still continues to serve the optical community with zeal and perseverance,” he said.</p><p>Speaking to Eyezone International, Mushtaq said that the book is based on his daily interactions with doctors, sales persons and owners while acknowledging their requests and serving their needs so that they can in turn help the patients to see better and look better.</p><p>“The book contains no hard and fast rules. Whatever I have written and said, it is my opinion based on my observations in the market. It has been shared in good faith to make our calling better and improve our business etiquette so that we can serve our customers and patients exceptionally well,” he explained.</p><p>Mushtaq is encouraging everyone to challenge his opinion and come out with their own best thoughts in the best interest of the business at large. For him, the ultimate goal remains the same for both sides, that is to serve customers and patients exceptionally well.</p><p>Moreover, Mushtaq also shared the book’s publishing process, which is self-published, print-on-demand and currently available on Amazon for a reasonable price. He is planning to collaborate with Eyezone International in the future to distribute the book in the GCC and other regions.</p><p>The book is an anthology of the various articles he had written over a decade in the magazine. The topics were chosen to stay in sync with his experiences during the time of recession, Covid-19, war, and other events which had caused vision anomalies such as incidences of myopia in children, which he said is expected to affect 50% of the world’s population by 2030. He added that due to this fact, the fundamentals in sales and business processes need to match this rising need to help patients see better.</p><p>“The book is full of anecdotes, humor, real life problems and customized solutions. I have full faith it will be enormously beneficial to our trade,” he added.</p><p>Mushtaq said his source of inspiration has been the people whom he has been associated with, as well as the experiences and stories they share. He was referring to the people who have left their home country to work in the Gulf.</p><p>“They pushed their devastated lives behind, albeit their war-torn sufferings and poverty-stricken households and still would put up a smile on their faces to meet their routine customers bravely,” he said. </p><p>“While I have published this book now, in retrospect, our Gulf countries have come a long way since the boom started. The blood and sweat of these wonderful expatriates must have added enormous strength to the concrete pillars we see around. This is an absolute inspiration for me. I dedicate this book to all of them,” he concluded.</p><p>Mushtaq said that he is working on another book about upskilling the youth, especially the teenagers, to give them hope, as well as train them well to face the world after college.</p><p> </p><p> </p> </div>
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<title>أربعة مفاتيح لصنع تجربة سهلة لمرضاك</title>
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<dc:creator><![CDATA[Staff Writer]]></dc:creator>
<pubDate>Tue, 19 Sep 2023 07:08:33 +0000</pubDate>
<category><![CDATA[Business]]></category>
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<guid isPermaLink="false">https://eyezoneinternational.com/?p=9176</guid>
<description><![CDATA[FAAO، OD، بقلم لوري سورينسون شاركت مؤخراً في إلقاء محاضرة مع طبيب البصريات ميك كلينج، لمجموعة من أطباء فيجن سورس في برنامج بعنوان “تجارة البصريات” . خلال جلستنا الثانية ، كان تركيزنا الأساسي على نقل العمل إلى المستوى الأعلى. أحد الكتب التي أوصيت بها في مقالات سابقة هو “التجربة السهلة” بقلم ماثيو ديكسون تومان وريك ديليزي. […]]]></description>
<content:encoded><![CDATA[<div data-elementor-type="wp-post" data-elementor-id="9176" class="elementor elementor-9176">
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<p style="text-align: right;"><em> FAAO، OD، بقلم لوري سورينسون </em><em> </em></p><p style="text-align: right;"><strong>شاركت مؤخراً في إلقاء محاضرة مع طبيب البصريات ميك كلينج، لمجموعة من أطباء فيجن سورس</strong><strong> </strong><strong> في برنامج بعنوان “تجارة البصريات” </strong><strong>. </strong><strong>خلال جلستنا الثانية</strong> <strong>، كان تركيزنا الأساسي على نقل العمل إلى المستوى الأعلى</strong><strong>.</strong></p><p style="text-align: right;"><strong>أحد الكتب التي أوصيت بها في مقالات سابقة هو “التجربة السهلة” بقلم ماثيو ديكسون تومان وريك ديليزي. يقدم هذا الكتاب دراسة تتحدى الحكمة التقليدية حول ما يخلق عملاء مخلصين. تكشف الدراسة أن معظم تفاعلات العملاء من المرجح أن تؤدي إلى عدم الرضا بدلاً من إثبات الولاء</strong><strong>.</strong></p><p style="text-align: right;"><strong>يشير بحثهم إلى أهمية صنع “تجربة سهلة” للعملاء. بشكل أساسي، فإن الأعمال التجارية التي يسهل التعامل معها هي ما يزرع العملاء العائدين، ويشجع عمليات الشراء المتكررة، ويولد ردود فعل وإحالات إيجابية. المفتاح هو توفير تجربة تتضمن تحولاً سلساً في الأفكار مع الحد الأدنى من الاحتكاك، لأن هذا هو ما يؤدي في النهاية إلى ولاء العملاء</strong><strong>.</strong></p><p style="text-align: right;"><strong>في البحث، لوحظ أن إنشاء تجربة مذهلة</strong><strong> </strong><strong>يمكن أن يكون مكلفاً وأنه حتى تجربة</strong> <strong>من هذا النوع لا يمكن أن تعوض عن تجربة عملاء معقدة وكثيفة الجهد. سأقول ذلك مرة أخرى: لا يمكن لتجربة من هذا النوع</strong> <strong>أن تعوض عن تجربة عملاء معقدة وكثيفة الجهد، وهذا مهم جداً</strong><strong>!</strong></p><p style="text-align: right;"><strong>لذلك، للمساعدة في إلهام الولاء ودفع عيادتنا إلى المستوى الأعلى، هناك أربعة جوانب نحتاج إلى أخذها في الاعتبار فيما يتعلق برحلة مريضنا: القضاء على الشكليات، التبسيط، الأتمتة والارتقاء</strong><strong>.</strong></p><p style="text-align: right;"><strong>دعنا نتعمق في ما تنطوي عليه هذه العناصر الأربعة</strong><strong>:</strong></p><p style="text-align: right;"><strong>القضاء على الشكليات: التدقيق في المكونات غير الأساسية والقضاء عليها. ضع في اعتبارك ما إذا كنت تحتاج حقاً إلى جميع أسئلة تاريخ العوارض التي تطرحها حالياً على مرضاك. هل تحتاج إلى جميع الاختبارات التشخيصية الأولية، وهل تطلب معلومات المريض الزائدة والمكررة في كثير من الأحيان؟ من خلال القضاء على ما هو غير ضروري، يمكننا زيادة الكفاءة والانتقال السلس وتقليل الاحتكاك. على الرغم من أنها قد لا تكون مهمة سهلة، إلا أن التخلص من غير الضروري هو النهج الأكثر مباشرة لتحقيق هذا الهدف المتمثل في تجربة سهلة للمريض</strong><strong>.</strong></p><p style="text-align: right;"><strong>التبسيط: يعدّ تقليل عدد خيارات العدسات أو خيارات العدسات اللاصقة أو مستويات رسوم تركيب العدسات اللاصقة أمثلة على تقنيات التبسيط التي يمكن تنفيذها</strong><strong>.</strong></p><p style="text-align: right;"><strong>الأتمتة: يمكن أن تؤدي الاستفادة من الأتمتة إلى تحسين تجربة المريض بشكل كبير. يمكن أن يساهم تنفيذ الرسائل التلقائية لطلب</strong><strong> غوغل ريفيو </strong><strong>والردود التلقائية للمكالمات الفائتة والتذكيرات التلقائية للمواعيد أو وصول النظارات في نقل عيادتك إلى المستوى الأعلى.</strong></p><p style="text-align: right;"><strong>الارتقاء: التفويض هو إحدى الطرق لرفع مستوى عيادتك. من خلال تعلم منح السلطة وتفويض المهام لموظفيك، يمكنك توفير المزيد من الوقت للتركيز على عملك الرئيسي بدلاً من استهلاك وقتك في العمليات اليومية</strong><strong>.</strong></p><p style="text-align: right;"><strong>لمعرفة كيف يمكنك تطبيق هذه المبادئ على عيادتك، اجمع موظفيك في جلسة عصف ذهني. ناقش الجوانب التي يمكن التخلص منها أو تبسيطها أو أتمتتها أو الارتقاء بها. قد تفاجأ باقتراحاتهم وما سمعه موظفوك مما أوصى به أو اشتكى منه المرضى</strong><strong>.</strong></p><p style="text-align: right;"><strong>لقد فعلنا ذلك مؤخراً في الاجتماع الأسبوعي للموظفين وحددنا بسرعة المجالات التي تحتاج إلى تحسين. جربها، إنها مكان رائع للبدء – أراهن أنها ستسفر عن رؤى قيمة حول كيفية إنشاء تجربة أكثر سهولة لإلهام ولاء العملاء ودفع عيادتك إلى المستوى التالي</strong><strong> !!</strong></p><p style="text-align: right;"><em>نشر في الأصل في ريفيو اف اوبتومترك بزنس.</em></p><p style="text-align: right;"><strong> </strong></p><p style="text-align: right;"> </p> </div>
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<title>What’s Up With SILMO Paris?</title>
<link>https://eyezoneinternational.com/whats-up-with-silmo-paris/</link>
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<dc:creator><![CDATA[Staff Writer]]></dc:creator>
<pubDate>Thu, 17 Aug 2023 06:50:14 +0000</pubDate>
<category><![CDATA[News]]></category>
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<guid isPermaLink="false">https://eyezoneinternational.com/?p=8926</guid>
<description><![CDATA[Sponsored post Since it was founded, SILMO Paris has been committed to accompanying professionals in inventing the future of the optical and eyewear field with actions that inform and increase the industry’s potential.” Amélie Morel, Chairman of SILMO Paris. So, with a new arrangement in Halls 6 and 7, the trade fair reinvents the circuit […]]]></description>
<content:encoded><![CDATA[<div data-elementor-type="wp-post" data-elementor-id="8926" class="elementor elementor-8926">
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<p>Since it was founded, <span style="text-decoration: underline;"><span style="color: #003366;"><strong><a style="color: #003366; text-decoration: underline;" href="https://badge.silmoparis.com/en/home.htm?codePromo=PSAGARAB&utm_source=newsletter&utm_medium=email&utm_campaign=silmoparis-2023-conversion-promosalonsgolfarabique-&utm_content=externe&utm_term=visiteur" target="_blank" rel="noopener">SILMO Paris</a></strong></span></span> has been committed to accompanying professionals in inventing the future of the optical and eyewear field with actions that inform and increase the industry’s potential.” Amélie Morel, Chairman of SILMO Paris.</p><p>So, with a new arrangement in Halls 6 and 7, the trade fair reinvents the circuit to stimulate visitors’ curiosity and foster their discovery of nearly 1,000 exhibitors. This freshly redesigned space showcases the extensive content and distinctions coordinated by SILMO PARIS.</p><h5>FUTUROLOGY</h5><p>The interdisciplinary discussion space SILMO NEXT, dedicated to futurology, will propose a retrospective of the latest technological innovations. This much-needed status check makes it possible to (re)discover the major areas of progress being made in the Smart Eyewear field, phygital experiences, and eco-responsible design. In addition to this immersive retrospective, FUTUROLOGY will provide unique experience zones where visitors may try out smart products, discover the latest trends in virtual reality, and experience an innovative approach to sustainable production: visitors get the hands-on opportunity to inject frames with plastic from recycled bottles and can win a pair of customized frames crafted on-site.</p><h5>TRENDS FORUM</h5><p>Eyewear trends are displayed as clearly as ever, reflecting the digital magazine TRENDS by SILMO. Showcased in a specially designed space, these major trends are represented by a selection of the best of optical and sunglasses frames from exhibitors attending the trade fair.</p><h5>TRENDS BY SILMO, THE DIGITAL MAGAZINE</h5><p>SILMO Paris launches Trends by SILMO, a digital magazine, for each of its edition. New uses, weak signals, strong concepts, this inspirational issue unveils the style and design prospective for 2023-2024 and an in-depth analysis of all the industry’s influences. From brands and products to innovations, marketing and materials, Trends by SILMO deciphers the changes and trends that will shape the world of optics.</p> </div>
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<p><span style="color: #333333; font-size: 15px; font-weight: 600;">2023 OPTICAL AND EYEWEAR DESIGN COMPETITION</span></p><p>After kicking off the 2022 edition of SILMO Paris, the Optical Design Contest is back this year, inviting students at design schools all over the world to respond to a compulsory theme that is pertinent for the current day: sports. Made up of optical and design professionals and presided by Marie-Christine Dorner – an interior architect, designer and scenographer –, the jury will meet on Friday, September 29th to choose the winner among the various concepts selected based on a complete file and a 3D print prototype.</p><h5>SILMO D’OR AWARDS</h5><p>The 30th edition of the SILMO d’OR awards in recognition of innovation and creativity, is an exceptional event since its launch in 1994, and the ultimate accolade for the ingenuity and inventiveness of over 330 companies!</p><p>Chaired this year by Nicolas Fafiotte, couturier of exceptional moments.</p><h5>SILMO ACADEMY</h5><p>“From planning performance to success: becoming elite practitioners of ocular care”: such is the 2023 theme of SILMO ACADEMY. The wording is a reference to the Rugby World Cup, which will be held concurrently with both the 2024 SILMO trade fair and the upcoming Olympics in Paris. Over two days – Saturday September 30th and Sunday October 1st –, the 12th edition of this scientific conference will take a close look at how to optimise performance and guarantee success, as viewed from two angles: the performance of the optical professional and the performance of the patient’s vision.</p><h5>IOA, THE INTERNATIONAL OPTICIAN OF THE YEAR AWARD</h5><p>A professional organisation based across the Channel, the International Opticians Association (IOA) awards a prize each year in partnership with SILMO Paris to highlight one optician who demonstrates exemplary professionalism. Ahead of designating the winner at the SILMO D’OR awards ceremony, the jury has had the honour of pre-selecting the five finalists: Jean-François Porte from France, Phernell Walker and Carrie Wilson from the United States, Angela Mitchell from New Zealand, and Vitor Manuel Simoes Martins from Portugal.</p><p> </p> </div>
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