Focusing on World Sight Day 2019

World Sight Day (WSD), co-ordinated by the International Agency for the Prevention of Blindness (IAPB), is an international day of awareness, held annually on the second Thursday of October to focus attention on the global issue of avoidable blindness and visual impairment. This year World Sight Day falls on 10 October 2019.

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Kim Kardashian launches sunglasses line under $100

https://www.instagram.com/kourtneykardash/?hl=enKourtney Kardashian/Instagram
Photo: Kourtney Kardashian/Instagram

Famous socialite, model, and TV personality, Kim Kardashian, teamed up with a European luxury eyewear brand on its launch of a 7-piece collection of ’90s, sci-fi inspired sunglasses. (more…)

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100% Optical is back with a bang

100% Optical 2018, Excel, UK

Drawing in over 8,000 UK and international visitors, one of the most talked about events, 100% Optical, is again on its way to give manufacturers, distributors, and suppliers a perfect platform to launch new products and increase brand awareness within the optical market. Running on its fifth year in 2018, the show’s growing exhibitor line-up includes some of the market leaders returning to the show, plus the famed catwalk flashing the hottest frame fashion styles and latest product innovations for 2018. (more…)

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Götti introduces new sales rep to the Middle East

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Götti Switzerland introduces its new sales team member for the Middle East, Mr. Tarek Saoub. As sales representative for Gotti’s eyewear collections in the region, Mr. Saoub will showcase the new Götti Dimension Collection, the hyperprecise 3D printed glasses made in Switzerland. He will also launch Götti’s Perspective Collection, the reinvented, minimalist, and progressive rimless glasses. Gotti’s pure and linear design are fit for those who strive toward the style principle of reduction as its glasses embody authenticity in everyday life. (more…)

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Here comes the sun, keep your eyes safe

Eyezone Blog-Here comes the sun, keep your eyes safe

 

July is UV Safety Month

UV radiation can damage your eyes as well as your skin. Studies suggest that overexposure to UV radiation can cause eye cataracts, eye damage, and suppression of the immune system, in general. May they be your family, friends, or colleagues – everyone is equally at risk for eye damage due to overexposure to the sun’s ultraviolet radiation.

The sun’s UV rays can burn the cornea of your eyes, which can result in cataracts that may ultimately cause blindness. Even short periods of exposure can lead to serious damage. (more…)

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Working on a global mission to improve children’s eyesight

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Four years ago, Essilor, the market leader in ophthalmic optics with the mission to improve lives by improving sight, created dedicated teams to reach the 2.5 billion people across the globe who don’t have access to the vision correction they need. Since then, Essilor has launched and scaled-up new inclusive business models and deployed many non-profit initiatives to improve access to vision care in developing (and developed) nations. (more…)

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Reduce the effects of AMD with quality sunglasses

Guest post by Sally Collins


Eyezone Blog-Reduce the effects of AMD with quality sunglasses-Sally Collins

The eyewear market in the Middle East is predicted to hit US$5.86 billion by 2023. The UAE leads the way, with the huge demand for luxury sunglasses being key to the UAE’s dominance. But sunglasses are much more than just a luxury fashion item. They are essential when it comes to protecting your vision. UV and blue light damage the retina’s pigment cells, which accelerates conditions like age-related macular degeneration (AMD). Yet, by wearing a quality pair of sunglasses, it’s possible to filter out these types of radiation. Furthermore, those suffering from AMD should wear protective sunglasses not only outdoors, but also sometimes indoors, too. (more…)

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