2024 brings exciting developments for Qualimed, the manufacturer and licensor of the Desio brand, a leading company in the colored contact lens industry. At Mido 2024, Qualimed unveils the Timeless Collection, a new range of monthly colored contact lenses with 3 tones. The collection showcases an elegant metallic green packaging and includes four captivating colors: Eternal Brown, Timeless Grey, Infinity Blue, and Forever Green.

What’s the story behind the creation of this new collection? Qualimed CEO, Tereza Uhrova, explains, “After analyzing the colors we already had in our range and considering the feedback from our customers worldwide, we decided to take on a new challenge: creating a ‘see-not see’ collection with unprecedented and original shades that stand out and captivate both opticians and end customers. I can say, with confidence, that the result has rewarded our efforts, and the Timeless Collection has all the potential to become a new Desio bestseller.

In this new collection, the four ‘basic’ colors (brown, blue, green, and grey) are presented in a more intriguing version. The new lens pattern has a honey-toned gradient around the pupil, enriched with delicate dark flecks inspired not only by the natural iris but also adding depth and charm to the gaze. It’s no coincidence that we chose to name it Timeless Collection: the colors are elegant, refined, and timeless, with intricate detailing that makes them realistic and suitable for casual wear on any occasion”.

Desio has always been synonymous with naturalness and comfort, just like the lenses in the new collection. Available in both plano and diopter correction versions (ranging from D-8.00 to +4.00 D), Eternal Brown, Timeless Grey, Infinity Blue, and Forever Green are made from a new-generation material obtained through the copolymerization of HEMA with Glycerol-methacrylate, Hioxifilcon D, characterized by 54% water content, ensuring maximum comfort during use and makes the lenses well-tolerated, particularly by individuals with sensitive and delicate eyes.

Tereza continues; “the Timeless Collection won’t be the only novelty in 2024. Throughout the year, we plan to enrich the 2-tone Attitude line in daily and quarterly versions with two new colors: Deep Brown and Bold Grey. These colors are darker than Delicious Honey and Rebel Grey, the two best-sellers from the 2-tone Attitude collection”.

The New Colors

Eternal Brown: A warm, enveloping brown that adds intensity and charm to dark eyes. The three-tone design and subtle limbal ring provide depth to the gaze, ensuring a timeless effect.

Timeless Grey: A sophisticated shade of dark grey that bestows timeless elegance to the eyes. The three-tone lens is enhanced by a subtle limbal ring for a magnetic gaze.

Infinity Blue: Represents the new frontier of blue contact lenses. The dark blue shade with a delicate honey undertone adds a touch of mystery, while the limbal ring gives depth to the eyes and enhances their vastness.

Forever Green: A natural dark green shade with a delicate central honey gradient, crafted to make the gaze unforgettable.

Desio will be at MIDO 2024, 3-5 February, Stand M24/M32 N23 N31. For more info, please visit Desio’s official website at www.desioeyes.it.