In an age when Artificial Intelligence is revolutionizing various industries, and driving further innovation and advancements, Vision Rx Lab, a leading ophthalmic lens manufacturer from Asia, brings the power of AI in vision care to UAE, with the launch of Nova Ai lenses in Abu Dhabi and Dubai, unveiling the prowess of new generation progressive lenses to its patrons, which come with a high level of precision and exceptional customization, achieved through cutting-edge Artificial Intelligence.

At the two-day event hosted on 8^th and 9^th March 2024 in Abu Dhabi and Dubai respectively, patrons from the region were familiarized to the technological excellence of Nova Ai and the business potential it offers, with back-to-back in-depth sessions held with industry experts associated with the company.

To ensure a precise and trustworthy solution, Nova Ai incorporates the analysis and interpretation of ocular dynamics. ‘Ocular Dynamics’ is the term used to describe the visual method employed to observe the environment. The link between the eye-head motions is how ‘ocular dynamics’ is assessed in order to comprehend the distinctive manner that each person sees, and the same is applied with help of AI to provide lenses with the highest precision.

Further, the supporting ecosystem conducts a thorough study to gather data on prescription, wear position, and selected frame. The revolutionary Ai progressive lenses are crafted as per the interpretation of data. With such detailed data and the utmost meticulousness possible with ‘Metamorph technology’, the wearers receive unfettered natural vision that is tailored to their style of looking for a truly individualised visual experience.

The high-end customised progressive lenses so designed with Nova Ai technology come with outstanding features to delight the wearers. The advanced Binocular Balancing System balances and minimises the blurriness on both sides of the corridor. Maxi View Technology offers a wide amount of natural vision, and Bespoke Visual Fields which is achieved through Ocular Dynamics.

Digital Profile technology enables a comfortable position when using handheld devices. Digi-Contour technology provides a contrast-rich image with a wider field of vision, while Slim-tech is the technology behind its excellent aesthetics and lightness. Multi Aspheric Technology and Aberration Filter System 2.0 reduce aberrations, and its improved near vision with optimised inset correctly aligns the reading zone.

Besides Nova Ai, the participants at the launch events got the unique opportunity to browse through other new age innovations from the house of Vision Rx- like Nova Color, the color management lenses to aid in red and green colour perceptions, Nova Pilot, the new specialty lenses designed for pilots and Nova Golf, crafted for enhanced performance at the golf course and Nova Myosafe for effective myopia management from an early age.

Speaking on the Nova Ai’s launch in the region, Ms. Pammi Jamalpuria,Chief Marketing Officer, VRX Lab said, “Vision Rx Lab’s mission is to bring the newest innovations in eyewear solutions and Nova Ai is the technological gift that the consumers has been waiting for. This advanced tech infused lens achieved with the power of Artificial Intelligence will surely revolutionize the way we deliver vision care and give a new fillip to the industry”.